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Foundation to Combat Antisemitism (FCAS)
The Blue Square: Standing Up to Jewish Hate

RAN IN: United States

CLIENT
Foundation to Combat Antisemitism

Robert Kraft, Founder
Jonathan Kraft, President - The Kraft Group
Daniel Kraft, President - The Kraft Group
Matt Berger, Senior Advisor
Ryan Paul, Director of Marketing & Operations
Matt Ryan, FCAS Consultant - CEO Roth Ryan Hayes

AGENCY
WUNDERMAN THOMPSON *Lead Agency

Audrey Melofchik, CEO - North America
Tom Murphy, Chief Creative Officer - North America
Susan Golkin, Executive Creative Director
Ariel Stern, Global Business Director
Nicolas Romano, Executive Creative Director
Will Sandwick, Chief Data Officer - North America
Rodrigo Moroni, Chief Strategy Officer - North America
Angela Barber, SVP, Content Production
Chelsea Sweetin, Producer
Kristine Dowd, Account Director
Susannah Frank, Senior Vice President - Weber Shandwick
John McCourt, Vice President, Social Impact - Weber Shandwick
Lucy Haller, Vice President, Talent + Influencer - Noun Agency
Sarah Holland, Account Executive - Noun Agency
Eric Bardos, Noun Agency
Joel Simon, CEO - JSM Music


Mindshare *Lead Agency


Shari Schraber, Managing Director
Greg Manago, President
Denise Ocasio, Executive Director, Investment


SUMMARY

We illustrated that as 2.4% of the US population, Jews cannot fight 55% of hate without support from non-Jews. To contextualize the small size of the Jewish community, we used a blue square to take over 2.4% of screens. It was a visualization of the problem, and a symbol of advocacy. Our #

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Mobile,Digital Mktg. – Social: Organic,Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,Influencer / Key Opinion Leader,Sponsorships – Entertainment,Sponsorships – Sports,Sponsorships – Unique Opportunity,TV,User Generated Content & Reviews

Language: English