Marketing Disruptors

This award honors efforts that grew their business / brand by changing the marketing model in ways that drive the industry forward.  

2024 BRONZE

Dove Digital Collectible (NFT)

Dove introduced digital collectible(NFT) to integrate the essence of damage healing within the digital realm, allowing consumers to visualize their journey through art and engage with the brand in the digital age. The collectible served as a token signifying damage-free hair, turning the represented artwork into a tangible reality for consumers. Participants had to sign up to acquire the NFT. 10 lucky winners were selected through a draw who could present their collectibles at a salon and win a free nourishing hair treatment and a 1-year supply of Dove shampoo.

Brand: Dove
Client: Unilever Pakistan Limited
Agency: Team Reactivate
Language: English

2023 GOLD

Self Check-out

Breast cancer checks are scary, so women procrastinate under the excuse of having no time, claiming they’ll do it ‘soon’. Now, women in UAE weren’t prioritizing 5 minutes to self-check but were spending over 60-minutes-a-day browsing e-commerce platforms. So, we created, “Self Check-out”, a first-of-its-kind self-check guide from K-Lynn, a lingerie retailer, hijacking women’s lingerie-buying experience, converting lingerie models into self-check teachers. We disrupted the e-commerce platform transforming the lingerie range on owned media channels into a self-check guide for women. A change in the e-commerce platform that drove change.

Brand: K-Lynn
Client: K-Lynn
Agency: Publicis Groupe - Leo Burnett Middle East (United Arab Emirates)
Language: English

2023 SILVER

Andrex BUTTsurance

Andrex BUTTsurance is a campaign successfully demonstrating how Andrex create breakthrough in making an awakening attempt to explore cross-industry partnership for expanding reach to new mass family customer base outside the standard competitive shopping spots, and convert resonating responses from family customers to meaningful easy steps in guarding their health! The result is brilliant, proving the transformation worth and excellent to rejuvenate the MBT product marketing convention.

Brand: Moist Bath Tissue
Client: kimberly clark hong kong
Agency: Havas Hong Kong
Language: English

FINALISTS

Automotive Insurance Jubilee Car Insurance

NESCAFE Myth Busting with NESCAFE

James Hardie Changing the Way Australia Builds