Marketing Disruptors
This award honors efforts that grew their business / brand by changing the marketing model in ways that drive the industry forward.
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PROGRAM
2020 SILVER
Hulu Sellouts
Sports fans want one thing: to watch their teams play live. But they’re afraid of losing their sports if they cancel cable. So, how did Hulu transform 70 years of watching sports on cable while disrupting the sports marketing status quo? We leaned into social media fandom and reinvented athlete endorsement by having our athletes transparently admit they were selling out to Hulu for the money. And it helped drive 3x our 2019 projected subscriber goals.
Brand:
Hulu
Client:
Hulu
Agency:
Big Family Table
Language:
English
FINALISTS
James Hardie
Changing the Way Australia Builds
IPDC
IPDC Child Marriage Prevention Loan
Samsung
iTest: Comparing Apples with Androids
