Marketing Disruptors

This award honors efforts that grew their business / brand by changing the marketing model in ways that drive the industry forward.  

2022 SILVER

Don't be like Rahhal!

SABB, a large bank in Saudi Arabia, needed to sell its housing loans. Faced with rising property prices and interest rates, Saudis found it difficult to commit to a housing loan. But the truth is, NOT owning a home is so much harder. Through a

Brand: SABB
Client: SABB
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2022 BRONZE

Meet Sarha

stc has the biggest network and coverage in KSA. But with competitors promising the same, we needed to defend this rightful claim. With nearly half of the country uninhabited, unseen, and unreachable by foot, except for the desert camel, we introduced Sar

Brand: stc
Client: STC
Agency: Wunderman Thompson Riyadh
Language: English

2022 BRONZE

Girls Got Game

Young Saudi women saw Nivea as a brand for moms… and grandmoms. They knew Nivea. But didn’t desire Nivea. Nivea’s skincare competitors were gaining ground where Nivea was losing it. With young Saudi women being Nivea’s future heavy spenders a

Brand: Nivea
Client: Beiersdorf
Agency: Publicis Groupe - Saatchi & Saatchi Middle East
Language: English

FINALISTS

Automotive Insurance Jubilee Car Insurance

NESCAFE Myth Busting with NESCAFE

James Hardie Changing the Way Australia Builds