Marketing Innovation Solutions

Ahora con izipay cobras el dinero de tus ventas EN ONE

Brand: izipay
Client: WIN
Agency:
Language: Spanish

7up Strawberry Lemonade (Product & Design Innovation)

This case is about unlocking the growth for a legacy lemon & lime brand through product innovation. Faced with declining appeal among Gen-Z, we captured the evening social refreshment occasion—43% of carbonated drinks consumption moment—unrelated to meals. Positioned as modern and youth-centric, the brand disrupted the market with an innovative product, achieving 100% of the annual target in mere 3 months. Boasting a remarkable 53% repeat rate, a 3% evening-share gain, and a 5x higher purchase intent than the benchmark, this campaign combines strategy with creative excellence.

Brand: 7up
Client: PepsiCo
Agency: Alt Story (Pvt.) Ltd.
Language: English

Daraz - Launching The First Complete Retail Media Outlet In Pakistan

'Daraz innovated with world-class ad tech to provide Marketing Solutions to the industry.’. Empowering advertisers to target 1st party users with 30 million users, DMS delivered unprecedented ROIs soaring 5 times above industry averages. From banners for branding, live commerce, and affiliate influencers for consideration and search ads for conversion, DMS in Pakistan’s first full suite of retail media ad stack.

Brand: Daraz
Client: Daraz
Agency: Daraz
Language: English