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7up
7up Strawberry Lemonade (Product & Design Innovation)

RAN IN: Pakistan

CLIENT
PepsiCo


AGENCY
Alt Story (Pvt.) Ltd. *Lead Agency



Starcom



SUMMARY

This case is about unlocking the growth for a legacy lemon & lime brand through product innovation. Faced with declining appeal among Gen-Z, we captured the evening social refreshment occasion—43% of carbonated drinks consumption moment—unrelated to meals. Positioned as modern and youth-centric, the brand disrupted the market with an innovative product, achieving 100% of the annual target in mere 3 months. Boasting a remarkable 53% repeat rate, a 3% evening-share gain, and a 5x higher purchase intent than the benchmark, this campaign combines strategy with creative excellence.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Affiliate,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,Packaging & Product Design,Public Relations,Retail Experience: In Store,Sampling/Trial,Influencer / Key Opinion Leader,TV,User Generated Content & Reviews

Language: English