Commerce & Shopper: Challenger Brand Solutions
This is an award for smaller, new, or emerging brands making inroads against big, established leaders.
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2024 SILVER
Champion Your Recovery
The protein shake category was uninviting, leading to declining sales from a majority of exercisers rejecting the category. Core Power's Champion Your Recovery repositioned protein shakes from fuel for bulking up to nutrition for healthy recovery. It tapped into the insight that recovery is universally needed and made recovery with nutrition as important as the workout itself. Core Power was able to increase relevancy which lead to 48% growth in household penetration and 74% growth in sales.
Brand:
fairlife Core Power
Client:
Fairlife LLC
Agency:
Doner
Language:
English
2023 GOLD
eos Brand Campaign
eos (evolution of smooth) wanted to revolutionize the dated shaving category and capture a new generation of young women. Polite, precious and utterly unhelpful, the category was ridiculously disconnected from a woman’s shaving reality. So, eos set out to get real about shaving and hair…everywhere. All inspired by what women actually need - on-going, honest, raw, fun, and useful conversations about shaving.
Brand:
eos
Client:
eos Products
Agency:
Mischief @ No Fixed Address
Language:
English
2023 BRONZE
Godiva Is Chocolate
The Godiva Is Chocolate campaign catapulted Godiva into CPG where competitors had dominated for years. By repositioning Godiva as the solution to all shoppers’ everyday chocolate needs, we boldly took on the entire category, shattering stereotypes and reframing Godiva from a formal gifting chocolate to an everyday self-treat. While our competitors were still the epitome of gold, chocolate luxury, we flipped the script reaching a new, younger audience. Resulting in +43% distribution increase and a higher increase in sales vs. competitors, the campaign effectively step-changed the growth trajectory of Godiva.
Brand:
Godiva
Client:
Godiva Chocolatier
Agency:
TracyLocke
Language:
English
FINALISTS
payzy by COSMOTE
Paizi?
Tubi
B2B
AAA (American Automobile Association)/ACG (Auto Club Group)
Expect Something More From AAA, The Auto Club Group
