Barilla

Lori Schwartz, Brand Manager
Debbie Zefting, Director, Shopper Marketing
Monica Nadela, Shopper Strategy & Engagement

FCB Chicago *Lead Agency

Kelly Skrodzki, VP, Management Director
Taylor Cunningham, Director, Strategic Planning
Ryan Ruark, Creative Director
Sean Conejos, Associate Creative Director
Lisa Hipelius, Account Supervisor
Avery Sykes, Account Supervisor
Aleksa Westwater, SVP, Management Director
Chad Ingram, SVP, Executive Creative Director
Anthony Estolano, Art Director
Genesis Oh, Senior Analyst
Kayla Ovington, Account Director
Amy Rogers, Creative Director
Ken Featherston, Director, Strategic Planning
Lani Chevlin, VP, Management Director
Kelly Graves, EVP, President
Andrés Ordóñez, EVP, Chief Creative Officer
Lily Clark, Senior Project Manager
Monica Hudak, VP, Management Director
Aliyah Paiz, Assistant Account Executive
Nashwin Thomas, Database Solutions Supervisor
Christine Reyes, Associate Copywriter

Zeno

Kelsey LeRose, VP, Digital

In November 2021, we created the “25th Hour” campaign. It gave our core consumer delicious pairing inspiration for Wasa Crispbreads so that they could own and enjoy the magical 25th hour that only comes once a year with Daylight Saving. We activated our agile, mini campaign at all touchpoints: PR, Social, Consumer Promotions, and Shopper Marketing. As a result, we reached our target shopper, drove strong engagement, successfully gained new Wasa purchasers and ultimately contributed to 12.5% lift in 6-month sales vs. YA, outpacing cracker category growth by 166%.