The Effectiveness Bootcamp cycle kicks off with a virtual learning immersive module over six days. With a curriculum rooted in the Effie framework for marketing effectiveness, each day will focus on a key pillar:

• Challenge, Context & Objectives
• Insights & Strategy
• Bringing the Strategy & Idea to Life
• Results

The experience includes training on the Effie effectiveness framework, hearing from experienced marketers across various functions, networking, learning from Effie-winning case examples, and working with cross-industry peers to solve a business challenge.
  
Bootcamps will be offered in-person in the United States:

• October 18, 19, 20, 21 -  New York City

Bootcamps will be offered virtually in the following time zones

• November 30-December 2 & 5-7 (Americas ET @ 11:00 AM)

During the 8 weeks following, participants will apply their learnings to an independent marketing project relevant to their business, with support from an Effie Academy Mentors. 

Marketing projects must relate to the participant’s current professional work. For example, a new product launch, disrupting a category, a brand relaunch, a loyalty program, a customer retention plan, or any marketing initiative.

Mentors are seasoned industry leaders across various marketing roles. Having participated in Effie Award judging, all mentors have experience evaluating against the Effie framework. 

Once the case project is submitted, it is evaluated by at least three mentors to determine certificate eligibility. Mentors also provide constructive feedback on the work. 

The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.

Participants must successfully complete Modules 1 & 2 to earn the Effie Marketing Effectiveness Certificate.  The enrollee must: 1) attend and actively participate in the 4-day (in-person) / 6-day (virtual) learning immersive module and 2) achieve a composite score of 80 or higher on their case project or receive PASS recommendations from the mentors, who evaluated the work.

Projects will be evaluated against the Effie framework, by at least three Effie Mentors. Scores will be provided against each pillar:

• Challenge, Context, and Objectives 
• Insights & Strategy
• Bringing the Strategy Idea to Life
• Results

Scores are weighted equally at 25% across all pillars.  Although scores remain confidential, participants will learn how they ranked across the framework.  Participants who fail have the option to re-submit. 

Certification is granted at the sole discretion of Effie Worldwide, Inc. and requirements are subject to change. Any violation of Effie Worldwide, Inc privacy and user agreement will result in disqualification of Effie Marketing Effectiveness Certification.