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Effie Playbook

This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.

This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.

UPCOMING COURSES
Original
Calendar_icon World_icon_white COURSE DATES + LOCATIONS
Region: Course Start Date: Course Start Date: Format: Application Deadline: Information
Course Duration: 90-120 minute sessions Program Fee: Varies Course Duration: 90-120 minute sessions
Program Fee: Varies
COURSE INFORMATION

Educate Teams to Grow Business

This series of six interactive modules covers key principles and best practices of marketing effectiveness, based on Effie’s four-pillar framework, brought to life using award-winning Effie case studies.
Original
(Re)introduction: Effectiveness 2.0 Arrow_right
An overview of the key principles of effective marketing
​Pillar 1: Define the Challenge & Objectives Arrow_right
Understand the challenge/context, how to benchmark growth
 
Pillar 2: Develop Insights & Strategy Arrow_right
Move from insight to idea, identify themes and opportunities

 
​Pillar 3: Bring the Strategy and Idea to Life Arrow_right
The science of creativity, test and iterate integrated campaigns
 
Pillar 4: Measure Results Arrow_right
Setting metrics and KPIs, extract learnings for future growth
 
Integration: Determining Effectiveness Arrow_right
Put training into practice with a mock judging experience
EFFIE COURSES
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Effie Collegiate
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Duration: Spring Semester 2024
Cost_icon
Cost: Free to Enter
Who_icon
Who: Those enrolled at an accredited US educational institution
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Format: Online
This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands.
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Effie Fundamentals
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Duration: 4 Hours
Cost_icon
Cost: $850 USD (Volume discounts available)
Who_icon
Who: Marketers with 0-7 years’ experience
World_icon
Format: Online
Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.
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Effie Bootcamp
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Duration: 12 weeks
Cost_icon
Cost: $4,950
Who_icon
Who: Marketers with 3-7 years’ experience
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Format: In-Person
Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
Playbook
Effie Playbook
Duration_icon
Duration: 90-120 minute sessions
Cost_icon
Cost: Varies
Who_icon
Who: Marketing teams of any size
World_icon
Format: Virtual
This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
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