2018
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PUBLISHED CASE
CATEGORY
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CASES
- 2018 Greater China
- Brand Experience
- FINALIST
- The Curiosity Clinic
- Agency: INTERESTING
- Brand: Zhihu
- Client: Zhihu
- Language: Mandarin
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- 2018 Greater China
- Data-Driven
- FINALIST
- NESCAFÉ Magic TV
- Agency: Ogilvy Beijing
- Brand: NESCAFÉ
- Client: Nestlé China
- Language: Mandarin
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- 2018 Greater China
- Seasonal Marketing
- FINALIST
- Kindle World Book Day #Chasethelight Integrated Marketing Campaign
- Agency: Innokids Communications Limited
- Brand: Amazon Kindle
- Client: Amazon China
- Language: Mandarin
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- 2018 Greater China
- Small Budgets - Services
- FINALIST
- Create a Mixed Color Life
- Agency: Civilization
- Brand: Tropicana
- Client: PepsiCo China
- Language: Mandarin
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- 2018 Greater China
- Multicultural
- FINALIST
- POND'S x emoji "Free Your Face" Campaign
- Agency: Young Lions China
- Brand: POND'S
- Client: Unilever China
- Language: Mandarin
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- 2018 Greater China
- Positive Change - Social Good: Brands
- FINALIST
- TRULIVA X TMALL Super Brand Day
- Agency: MGCC
- Brand: TRULIVA
- Client: Unilever China
- Language: Mandarin
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- 2018 Greater China
- Corporate Reputation
- FINALIST
- Alibaba Pyeongchang Olympic Campaign--To the greatness of small
- Agency: Proximity Advertising (Shanghai) Co., Ltd
- Brand: Alibaba
- Client: Alibaba Group
- Language: Mandarin
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- 2018 Greater China
- Branded Utility
- FINALIST
- Rebag
- Agency: Shanghai Shentong JCDecaux Metro Advertising Co., Ltd
- Brand: Rebag
- Client: Shanghai Shentong Metro Co., Ltd. & JCDecaux
- Language: Mandarin
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- 2018 Greater China
- New Product or Service Introduction or Line Extension
- FINALIST
- REFOUNDING OF A LOVEMARK
- Agency: Ogilvy Beijing
- Brand: 5RAMS BRAND
- Client: Nestlé China
- Language: Mandarin
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- 2018 Greater China
- Personal Care
- FINALIST
- 2017 Pampers Ichiban new launch social campaign
- Agency: Linksus Digiwork
- Brand: Pampers
- Client: P&G China
- Language: Mandarin
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