2018
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![2018_cn_2018_267_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_267/2018_CN_2018_267_hero_1.jpg)
- 2018 Greater China
- Carpe Diem - Services
- FINALIST
- DONATE YOUR FACE
- Agency: Cheil China
- Brand: Tencent Foundation/Operation Smile
- Client: Tencent
- Language: Mandarin
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![2018_cn_2018_268_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_268/2018_CN_2018_268_hero_1.jpg)
- 2018 Greater China
- Positive Change - Social Good: Non-Profit
- FINALIST
- DONATE YOUR FACE
- Agency: Cheil China
- Brand: Tencent Foundation/Operation Smile
- Client: Tencent
- Language: Mandarin
-
![2018_cn_2018_269_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_269/2018_CN_2018_269_hero_1.jpg)
- 2018 Greater China
- Multicultural
- FINALIST
- KFC Huang Bo Celebration Movies
- Agency: Ogilvy Shanghai
- Brand: KFC
- Client: Yum! China
- Language: Mandarin
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![2018_cn_2018_270_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_270/2018_CN_2018_270_hero_1.jpg)
- 2018 Greater China
- New Product or Service Introduction or Line Extension
- FINALIST
- Portable AI School,Baidu Artificial Intelligence Education Program
- Agency: GREATSEA
- Brand: Baidu
- Client: Baidu
- Language: Mandarin
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![2018_cn_2018_271_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_271/2018_CN_2018_271_hero_1.jpg)
- 2018 Greater China
- Multicultural
- FINALIST
- "Reader" - moving around, read together
- Agency: Alimama
- Brand: Ali Literature
- Client: Alibaba Group
- Language: Mandarin
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![2018_cn_2018_273_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_273/2018_CN_2018_273_hero_1.jpg)
- 2018 Greater China
- Brand Experience: Live
- FINALIST
- Match couples with Baidu face recognition technology on Chinese Web Valentines' Day
- Agency: BlueFocus Digital
- Brand: Baidu
- Client: Baidu
- Language: Mandarin
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![2018_cn_2018_274_mp4_preview_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_274/2018_CN_2018_274_mp4_preview_1.jpg)
- 2018 Greater China
- Brand Content & Entertainment
- FINALIST
- McDonalds Full-heart Support During Gaokao
- Agency: BBDO
- Brand: Breakfast
- Client: McDonald's China
- Language: Mandarin
-
![2018_cn_2018_275_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_275/2018_CN_2018_275_hero_1.jpg)
- 2018 Greater China
- Retail
- FINALIST
- Hijacking the Largest Shopping Festival of the World
- Agency: Mindshare
- Brand: Uniqlo
- Client: FAST RETAILING China
- Language: Mandarin
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![2018_cn_2018_276_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/CN_2018_276/2018_CN_2018_276_hero_1.jpg)
- 2018 Greater China
- Seasonal Marketing
- FINALIST
- McDonald's Full-heart Support During Gaokao
- Agency: BBDO
- Brand: Breakfast
- Client: McDonald's China
- Language: Mandarin
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![Close](/assets/close-55eaeef2585f717b6234607024712b5e.png)