2017
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![2017_cn_2017_e172-cd-101663120_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-CD-101663120/2017_CN_2017_E172-CD-101663120_hero_1.jpg)
- 2017 Greater China
- Carpe Diem - Products
- FINALIST
- YOYIC global foodie festival
- Agency: Hylink
- Brand: YOYIC
- Client: Mengniu
- Language: Mandarin
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![2017_cn_2017_e172-cd-102161161_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-CD-102161161/2017_CN_2017_E172-CD-102161161_hero_1.jpg)
- 2017 Greater China
- Carpe Diem - Products
- FINALIST
- A Letter to Mom
- Agency: BBDO Guangzhou
- Brand: Safeguard
- Client: P&G China
- Language: Mandarin
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![2017_cn_2017_e172-cr-102086446_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-CR-102086446/2017_CN_2017_E172-CR-102086446_hero_1.jpg)
- 2017 Greater China
- Corporate Reputation
- FINALIST
- TAKE ME HOME
- Agency: Baidu
- Brand: Baidu
- Client: Baidu
- Language: Mandarin
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![2017_cn_2017_e172-cr-102265276_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-CR-102265276/2017_CN_2017_E172-CR-102265276_hero_1.jpg)
- 2017 Greater China
- Corporate Reputation
- FINALIST
- Meituan hero, fast, never compromise
- Agency: BBDO and Proximity China
- Brand: Meituan Waimai
- Client: Beijing Sankuai Technology Co., Ltd.
- Language: Mandarin
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![2017_cn_2017_e172-dg-102703483_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-DG-102703483/2017_CN_2017_E172-DG-102703483_hero_1.jpg)
- 2017 Greater China
- David vs. Goliath
- FINALIST
- HAPPINESS ENCOUTER
- Agency: Ogilvy & Mather Shanghai
- Brand: FamilyMart
- Client: Shanghai FamilyMart Co., Ltd
- Language: Mandarin
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![2017_cn_2017_e172-dg-102788594_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-DG-102788594/2017_CN_2017_E172-DG-102788594_hero_1.jpg)
- 2017 Greater China
- David vs. Goliath
- FINALIST
- Killer of CNY Awkwardness
- Agency: BBDO and Proximity China
- Brand: Daily Express
- Client: Tencent Technology (Beijing) Company Limited
- Language: Mandarin
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![2017_cn_2017_e172-dp-101130962_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-DP-101130962/2017_CN_2017_E172-DP-101130962_hero_1.jpg)
- 2017 Greater China
- Data-Driven
- FINALIST
- Different sex different ads
- Agency: Tencent Social Ads
- Brand: Cigna&CMB
- Client: Cigna&CMB
- Language: Mandarin
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![2017_cn_2017_e172-dp-101842829_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-DP-101842829/2017_CN_2017_E172-DP-101842829_hero_1.jpg)
- 2017 Greater China
- Data-Driven
- FINALIST
- "Safeguard Your Healthy Home" E-commerce Campaign
- Agency: JD
- Brand: Safeguard
- Client: P&G China
- Language: Mandarin
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![2017_cn_2017_e172-ec-100951436_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-EC-100951436/2017_CN_2017_E172-EC-100951436_hero_1.jpg)
- 2017 Greater China
- Engaged Community
- FINALIST
- Fast & Chicken—Dongfeng Nissan 2017 CNY social marketing
- Agency: GIMC
- Brand: Dongfeng Nissan
- Client: Dongfeng Nissan Passenger Vehicle Company
- Language: Mandarin
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![Close](/assets/close-55eaeef2585f717b6234607024712b5e.png)