2016
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PUBLISHED CASE
CATEGORY
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CASES
- 2016 Greater China
- Beverages - Non-Alcohol
- FINALIST
- MengNiu Suansuan Milk-"Created a Real Galaxy for TFBOYS" Fan Marketing
- Agency: Hylink
- Brand: Mengniu Suansuan Milk
- Client: Mengniu
- Language: Mandarin
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- 2016 Greater China
- Automotive - Vehicles
- FINALIST
- Geely GC9-Beauty of the Car, Beauty of the New Year
- Agency: Phoenix New Media
- Brand: Geely GC9
- Client: Geely Motor Sales Co.,LTD
- Language: Mandarin
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- 2016 Greater China
- Beverages - Non-Alcohol
- FINALIST
- Mengniu Jingxuan Milk X "Independence Day: Resurgence" Product Placement IMC
- Agency: Hylink
- Brand: Mengniu Jingxuan Milk
- Client: Mengniu
- Language: Mandarin
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- 2016 Greater China
- Sponsorship & Event Marketing
- FINALIST
- Chang'an Ford Escort X "Warm Story" by Ifeng
- Agency: Phoenix New Media
- Brand: Chang'an Ford Escort
- Client: Changan Ford Automobile Co .,Ltd
- Language: Mandarin
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- 2016 Greater China
- Media Idea
- FINALIST
- Buick Verano & Baidu Map "Born Running Lover Playground" Game O2O IMC
- Agency: Hylink
- Brand: SAIC General Motors Buick
- Client: SAIC General Motors Corporation Limited
- Language: Mandarin
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- 2016 Greater China
- New Product or Service Introduction or Line Extension
- FINALIST
- Sogou Wise Doctor
- Agency: Sogou
- Brand: Sogou Wise Doctor
- Client: Sogou
- Language: Mandarin
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- 2016 Greater China
- Household Supplies & Services
- FINALIST
- Bosch-Quality Intelligent Life Expert
- Agency: Phoenix New Media
- Brand: Bosch Appliance
- Client: Bosch China
- Language: Mandarin
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- 2016 Greater China
- Carpe Diem - Products
- FINALIST
- Lux X Brutalist-Leveraging More Traffic through Double-11 Crossover Marketing
- Agency: VML Social
- Brand: Lux
- Client: Unilever China
- Language: Mandarin
- 2016 Greater China
- Electronics
- FINALIST
- OPPO R7-Charging 5 minutes, Talking 2 hours
- Agency: Hylink
- Brand: OPPO
- Client: Dongguan Yongsheng
- Language: Mandarin
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- 2016 Greater China
- Entertainment & Sports
- FINALIST
- Movie "X-MEN: Apocalypse" Release New Media Communication Campaign
- Agency: Beeku
- Brand: "X-MEN: Apocalypse"
- Client: Twentieth (20th) Century Fox Beijing
- Language: Mandarin
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