2016
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LANGUAGE
PROGRAM
PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2016 Greater China
- Beverages - Non-Alcohol
- FINALIST
- Uni-President "Spring Tea" New Brand Launch through LeEco
- Agency: Letv
- Brand: Uni-President Spring Tea
- Client: Uni-President China
- Language: Mandarin
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- 2016 Greater China
- Brand Experience
- FINALIST
- Play with Oreo by Taking Selfie
- Agency: NIM Digital
- Brand: Oreo
- Client: Mondelez China
- Language: Mandarin
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- 2016 Greater China
- Automotive - Vehicles
- FINALIST
- BMW X1 "Live Real"
- Agency: Starcom
- Brand: BNW X1
- Client: BMW Brilliance
- Language: Mandarin
-
- 2016 Greater China
- Media Idea
- FINALIST
- Yili "Cup of Hot Milk to Warm One Meter Strangers"
- Agency: Tencent
- Brand: Yili
- Client: Yili
- Language: Mandarin
-
- 2016 Greater China
- Media Innovation
- FINALIST
- MoWeather 35℃ Plan, Enjoy Summer Ecosystem
- Agency: Isobar China
- Brand: MoWeather
- Client: Coca Cola China
- Language: Mandarin
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- 2016 Greater China
- Media Idea
- FINALIST
- King Series
- Agency: Dentsu Rihai
- Brand: Honda
- Client: Honda China
- Language: Mandarin
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- 2016 Greater China
- Media Idea
- FINALIST
- SAP, True Fans know the Data-Native Content Marketing
- Agency: Tencent
- Brand: SAP
- Client: SAP
- Language: Mandarin
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- 2016 Greater China
- Culture & The Arts
- FINALIST
- Internet Star+Community+Short Video, Create 96-hour international New York Comic Con live show
- Agency: BlueFocus Digital
- Brand: New York Comic Con
- Client: Reed Expo China
- Language: Mandarin
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- 2016 Greater China
- Brand Content & Entertainment
- FINALIST
- Chongqing Local Brand Jiangxiaobai-Movie "Hotpot Hero" IMC
- Agency: Century KP
- Brand: ijovo
- Client: ijovo
- Language: Mandarin
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- 2016 Greater China
- Beauty & Fragrance
- FINALIST
- Heiland Home, a Little Warmer
- Agency: NetEase
- Brand: Heilan Home
- Client: Heilan Home
- Language: Mandarin
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