UNITED STATES
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![2016_sme_2016_440057_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440057/2016_SME_2016_440057_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Multi-Retailer Program
- FINALIST
- Unilever Dry Spray Antiperspirant Launch
- Agency: Team Unilever Shopper
- Brand: Dove, Dove Men+Care, Degree, Axe
- Client: Unilever
- Language: English
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![2016_sme_2016_440244_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440244/2016_SME_2016_440244_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Seasonal/Event
- FINALIST
- Your Year #StartsHere: Walgreens and People's Choice Awards Partnership
- Agency: Leo Burnett/Arc
- Brand: Procter & Gamble
- Client: Procter & Gamble
- Language: English
-
![2016_sme_2016_440268_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440268/2016_SME_2016_440268_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Awareness, Trial, and Conversion
- FINALIST
- Lean Cuisine Feed Her Food Mood
- Agency: Geometry Global
- Brand: Lean Cuisine
- Client: Nestl USA
- Language: English
-
![2016_sme_2016_440301_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440301/2016_SME_2016_440301_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Single-Retailer Program- Other
- FINALIST
- P&G and Dollar General The Fast Way to Save
- Agency: The Integer Group
- Brand: Procter & Gamble
- Client: Procter & Gamble
- Language: English
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![2016_sme_2016_440388_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440388/2016_SME_2016_440388_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: New Product/Service Introduction
- FINALIST
- COVERGIRL Full Lash Bloom
- Agency: Grey New York
- Brand: COVERGIRL
- Client: Procter & Gamble
- Language: English
-
![2016_sme_2016_440468_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440468/2016_SME_2016_440468_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: New Product/Service Introduction
- FINALIST
- Walmart Pickup and Delivery
- Agency: The Mars Agency
- Brand: Walmart
- Client: Walmart
- Language: English
-
![2016_sme_2016_440595_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440595/2016_SME_2016_440595_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Single-Retailer Program- Supermarkets
- FINALIST
- Milk Coloring Contest
- Agency: TracyLocke Canada, an integrated business unit of Omnicoms DDB Group Canada
- Brand: Strategic Milk Alliance
- Client: Strategic Milk Alliance
- Language: English
-
![2016_sme_2016_440811_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440811/2016_SME_2016_440811_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Seasonal/Event
- FINALIST
- 'Four Course 4th'
- Agency: Colangelo
- Brand: Sabra
- Client: Sabra Dipping Co.
- Language: English
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![2016_sme_2016_441543_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_441543/2016_SME_2016_441543_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Loyalty
- FINALIST
- Play with OREO
- Agency: Geometry Global
- Brand: OREO
- Client: Mondelez International
- Language: English
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