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Procter & Gamble
P&G and Dollar General The Fast Way to Save

RAN IN: United States

CLIENT
Procter & Gamble

Tyler Beck, Brand Manager, Dollar General Customer Team
Angela Cox, Dollar General Customer Team CMK Manager

AGENCY
The Integer Group *Lead Agency

Stephanie Gilbert, Group Account Director
Rebecca Griffith, Senior Copywriter
Angela Mateus, Senior Producer
Mike Solis, Art Director
Kristen Brelig, Senior Account Executive
Janelle Herrera, Account Director
Steve Moon, Group Creative Director


Retail Now LLC


SUMMARY

Of the 189 trips shoppers make annually, Dollar General only gets 7%. Why? Because saving time and money are often perceived as mutually exclusive. Shoppers go to drugstores in a time crunch and mass stores to save money. She doesnt realize that at Dollar General she can get the same brand-name products in half the time as Mass, with prices just as low. So, we created a campaign platform that won back 2MM shopping trips: The Fast Way to Save. Her secret weapon to get in and get out while saving big on the brands she loves.

CASE VIDEO


Hero Medium: Digital/Interactive

Medium Featured On Video: Digital/Interactive, Mobile/Tablet, Pricing, Retail Experience

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English