FINALIST
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![2012_na_2012_5840_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5840/2012_NA_2012_5840_hero_1.jpg)
- 2012 United States
- Travel & Tourism
- FINALIST
- Westin: Elements of Well-being
- Agency: BBH New York
- Brand: Westin
- Client: Starwood (Westin Hotels and Resorts)
- Language: English
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![2012_na_2012_5915_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5915/2012_NA_2012_5915_hero_1.jpg)
- 2012 United States
- Beauty & Fragrance
- FINALIST
- What Will You Gain When You Lose?
- Agency: Leo Burnett/Arc Worldwide
- Brand: Kellogg's Special K
- Client: The Kellogg Company
- Language: English
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![2012_na_2012_5936_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5936/2012_NA_2012_5936_hero_1.jpg)
- 2012 United States
- David vs. Goliath
- FINALIST
- A Better Way to Go
- Agency: DDB San Francisco
- Brand: Brita
- Client: The Clorox Company
- Language: English
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![2012_na_2012_5937_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5937/2012_NA_2012_5937_hero_1.jpg)
- 2012 United States
- Beverages - Non-Alcohol
- FINALIST
- Making Natural Meaningful
- Agency: DDB Chicago
- Brand: Sierra Mist Natural
- Client: PepsiCo
- Language: English
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![2012_na_2012_5950_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5950/2012_NA_2012_5950_hero_1.jpg)
- 2012 United States
- Media Innovation - Existing Channels
- FINALIST
- Duty Calls
- Agency: Wieden + Kennedy
- Brand: Bulletstorm
- Client: Electronic Arts, Inc.
- Language: English
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![2012_na_2012_5961_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5961/2012_NA_2012_5961_hero_1.jpg)
- 2012 United States
- Commerce & Shopper: Multi-Retailer Program
- FINALIST
- Cars 2: Keep Your Family on Track
- Agency: OgilvyAction
- Brand: Huggies, Pull-Ups, Kleenex,Scott, Cottonelle, Viva
- Client: Kimberly-Clark Corporation
- Language: English
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![2012_na_2012_5967_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5967/2012_NA_2012_5967_hero_1.jpg)
- 2012 United States
- Food
- FINALIST
- Time to Savor
- Agency: DDB San Francisco
- Brand: Marie Callender's Frozen Meals
- Client: ConAgra Foods
- Language: English
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![2012_na_2012_5982_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5982/2012_NA_2012_5982_hero_1.jpg)
- 2012 United States
- Pet Care
- FINALIST
- Nature of Cats
- Agency: DDB San Francisco
- Brand: Fresh Step
- Client: The Clorox Company
- Language: English
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![2012_na_2012_5985_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5985/2012_NA_2012_5985_hero_1.jpg)
- 2012 United States
- Entertainment & Sports
- FINALIST
- Halo Reach - Transforming Marketing into Mythology
- Agency: twofifteenmccann
- Brand: Microsoft
- Client: Microsoft
- Language: English
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