FINALIST
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![2012_na_2012_6131_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6131/2012_NA_2012_6131_hero_1.jpg)
- 2012 United States
- Automotive - Vehicles
- FINALIST
- MINI and KISS Rock the Rivals
- Agency: Butler, Shine, Stern & Partners (BSSP)
- Brand: MINI
- Client: MINI USA
- Language: English
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![2012_na_2012_6171_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6171/2012_NA_2012_6171_hero_1.jpg)
- 2012 United States
- Agricultural, Industrial & Building
- FINALIST
- "The Weight Has Been Lifted"
- Agency: gyro
- Brand: SHEETROCK
- Client: USG Corporation
- Language: English
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![2012_na_2012_6177_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6177/2012_NA_2012_6177_hero_1.jpg)
- 2012 United States
- Fitness & Wellness
- FINALIST
- Everything to Prove
- Agency: VML
- Brand: Gatorade
- Client: Gatorade
- Language: English
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![2012_na_2012_6193_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6193/2012_NA_2012_6193_hero_1.jpg)
- 2012 United States
- Office & Delivery
- FINALIST
- uni-ball Instant Upgrade
- Agency: TRIS3CT
- Brand: uni-ball
- Client: Newell Rubbermaid
- Language: English
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![2012_na_2012_6248_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6248/2012_NA_2012_6248_hero_1.jpg)
- 2012 United States
- Internet & Telecom
- FINALIST
- PetiteLapGiraffe.com
- Agency: Grey
- Brand: DIRECTV
- Client: DIRECTV
- Language: English
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![2012_na_2012_6251_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6251/2012_NA_2012_6251_hero_1.jpg)
- 2012 United States
- Brand Experience: Live
- FINALIST
- "Breathe Happy" Campaign Launch
- Agency: Grey
- Brand: Febreze
- Client: Procter & Gamble
- Language: English
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![2012_na_2012_6252_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6252/2012_NA_2012_6252_hero_1.jpg)
- 2012 United States
- Beauty & Fragrance
- FINALIST
- I am a Covergirl
- Agency: Grey
- Brand: Covergirl
- Client: Procter & Gamble
- Language: English
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![2012_na_2012_6262_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6262/2012_NA_2012_6262_hero_1.jpg)
- 2012 United States
- Food
- FINALIST
- Breakfast with Benefits
- Agency: Colle+McVoy
- Brand: Caribou Coffee
- Client: Caribou Coffee
- Language: English
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![2012_na_2012_6270_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_6270/2012_NA_2012_6270_hero_1.jpg)
- 2012 United States
- Media Idea
- FINALIST
- "Brushing My Way!"
- Agency: Maxus
- Brand: ARM & HAMMER Spinbrush
- Client: Church & Dwight
- Language: English
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