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![2017_in_2017_076_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_076/2017_IN_2017_076_hero_1.jpg)
- 2017 India
- Beverages - Non-Alcohol
- FINALIST
- From Fear of Jumping to Fear of Anonymity - How Mountain Dew Built a Lighthouse Brand by Adapting to a Changing India
- Agency: J. Walter Thompson
- Brand: Mountain Dew
- Client: PepsiCo India Holdings Pvt. Ltd.
- Language: English
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![2017_in_2017_079_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_079/2017_IN_2017_079_hero_1.jpg)
- 2017 India
- Brand Experience: AR/VR/Digital
- FINALIST
- Future Child
- Agency: MullenLowe Lintas Group, India
- Brand: Lifebuoy
- Client: Hindustan Unilever Limited
- Language: English
-
![2017_in_2017_082_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_082/2017_IN_2017_082_hero_1.jpg)
- 2017 India
- Direct Marketing
- FINALIST
- Future Child
- Agency: MullenLowe Lintas Group, India
- Brand: Lifebuoy
- Client: Hindustan Unilever Limited
- Language: English
-
![2017_in_2017_084_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_084/2017_IN_2017_084_hero_1.jpg)
- 2017 India
- Regional
- FINALIST
- Future Lifelines
- Agency: MullenLowe Lintas Group, India
- Brand: Castrol
- Client: Castrol India Ltd.
- Language: English
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![2017_in_2017_085_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_085/2017_IN_2017_085_hero_1.jpg)
- 2017 India
- Brand Experience: Live
- FINALIST
- Future Lifelines
- Agency: MullenLowe Lintas Group, India
- Brand: Castrol
- Client: Castrol India Ltd.
- Language: English
-
![2017_in_2017_086_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_086/2017_IN_2017_086_hero_1.jpg)
- 2017 India
- Beverages - Non-Alcohol
- FINALIST
- Getting Coca-Cola the license to serve
- Agency: McCann Worldgroup
- Brand: Coca-Cola
- Client: Coca-Cola India Pvt. Ltd.
- Language: English
-
![2017_in_2017_087_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_087/2017_IN_2017_087_hero_1.jpg)
- 2017 India
- Business-to-Business
- FINALIST
- Getting Cricket To Bat For Marketers
- Agency: MullenLowe Lintas Group, India
- Brand: Google
- Client: Google India Pvt. Ltd.
- Language: English
-
![2017_in_2017_088_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_088/2017_IN_2017_088_hero_1.jpg)
- 2017 India
- Brand Experience: Live
- FINALIST
- Getting India to celebrate their biggest festival differently
- Agency: DDB Mudra Group
- Brand: Big Bazaar
- Client: Future Retail Limited
- Language: English
-
![2017_in_2017_090_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_090/2017_IN_2017_090_hero_1.jpg)
- 2017 India
- Direct Marketing
- FINALIST
- Go #AntiJugaad
- Agency: Ogilvy & Mather Pvt. Ltd.
- Brand: Sulekha.com
- Client: Sulekha.com New Media Pvt. Ltd.
- Language: English
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