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![2017_in_2017_065_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_065/2017_IN_2017_065_hero_1.jpg)
- 2017 India
- Brand Experience: AR/VR/Digital
- FINALIST
- DeoStick: How Innovation helped Cinthol 'Cream' the Deodorant Category
- Agency: Creativeland Asia
- Brand: Cinthol
- Client: Godrej Consumer Products Ltd.
- Language: English
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![2017_in_2017_067_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_067/2017_IN_2017_067_hero_1.jpg)
- 2017 India
- Entertainment & Sports
- FINALIST
- Digital Dildaar
- Agency: MullenLowe Lintas Group, India
- Brand: hotstar
- Client: Novi Digital Entertainment Private Limited
- Language: English
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![2017_in_2017_068_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_068/2017_IN_2017_068_hero_1.jpg)
- 2017 India
- David vs. Goliath
- FINALIST
- Disrupting the official face of Indian football
- Agency: DDB Mudra Group
- Brand: Premier Fustal
- Client: Premier Futsal Management (P) Limited
- Language: English
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![2017_in_2017_069_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_069/2017_IN_2017_069_hero_1.jpg)
- 2017 India
- Brand Experience: Live
- FINALIST
- Divya Darshan
- Agency: The Brand Brewery
- Brand: Dalda
- Client: Bunge India Pvt. Ltd.
- Language: English
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![2017_in_2017_070_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_070/2017_IN_2017_070_hero_1.jpg)
- 2017 India
- Brand Experience: Live
- FINALIST
- DoYourShare- Getting India to fight for cleaner air
- Agency: Happy mcgarrybowen
- Brand: Ola
- Client: ANI Technologies Pvt. Ltd.
- Language: English
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![2017_in_2017_071_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_071/2017_IN_2017_071_hero_1.jpg)
- 2017 India
- David vs. Goliath
- FINALIST
- Eicher checkmates the Baap of pickup trucks
- Agency: Ogilvy & Mather Pvt. Ltd.
- Brand: Eicher
- Client: VE Commercial Vehicles Limited
- Language: English
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![2017_in_2017_072_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_072/2017_IN_2017_072_hero_1.jpg)
- 2017 India
- Fast Moving Consumer Goods (FMCG)
- FINALIST
- Fighting a friend - the carpenter
- Agency: Law & Kenneth | Saatchi & Saatchi
- Brand: pepperfry.com
- Client: Pepperfry.Com TrendSutra Platform Pvt. Ltd.
- Language: English
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![2017_in_2017_073_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_073/2017_IN_2017_073_hero_1.jpg)
- 2017 India
- New Product or Service Introduction or Line Extension
- FINALIST
- Fly The New Feeling
- Agency: MullenLowe Lintas Group, India
- Brand: Vistara
- Client: TATA SIA Airlines Ltd.
- Language: English
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![2017_in_2017_074_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/IN_2017_074/2017_IN_2017_074_hero_1.jpg)
- 2017 India
- Finance
- FINALIST
- Forex Card
- Agency: MullenLowe Lintas Group, India
- Brand: Axis Bank
- Client: Axis Bank Limited
- Language: English
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