FINALIST
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![2021_uk_2021_e-635-814_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/UK_2021_E-635-814/2021_UK_2021_E-635-814_hero_1.jpg)
- 2021 United Kingdom
- Finance
- FINALIST
- Fixing what isn’t broken (yet) -- How Direct Line successfully retired Winston Wolfe
- Agency: Saatchi & Saatchi
- Brand: Direct Line
- Client: Direct Line
- Language: English
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![2021_uk_2021_e-637-493_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/UK_2021_E-637-493/2021_UK_2021_E-637-493_hero_1.jpg)
- 2021 United Kingdom
- Automotive
- FINALIST
- How ingenious thinking helped Dacia outsell the car market during a lockdown
- Agency: Publicis•Poke
- Brand: Dacia
- Client: Renault Groupe UK
- Language: English
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![2021_uk_2021_e-638-744_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/UK_2021_E-638-744/2021_UK_2021_E-638-744_hero_1.jpg)
- 2021 United Kingdom
- Government & Public Service
- FINALIST
- Fortune favours the confident: A fresh approach to Army recruitment
- Agency: Karmarama, part of Accenture Interactive
- Brand: The British Army
- Client: Capita
- Language: English
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![2021_uk_2021_e-640-332_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/UK_2021_E-640-332/2021_UK_2021_E-640-332_hero_1.jpg)
- 2021 United Kingdom
- Food
- FINALIST
- How a hit of home comforts took Branston Pickle from forgotten to famous once again
- Agency: Wonderhoodstudios
- Brand: Branston Pickle
- Client: Mizkan
- Language: English
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![2021_uk_2021_e-642-722_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/UK_2021_E-642-722/2021_UK_2021_E-642-722_hero_1.jpg)
- 2021 United Kingdom
- Retail
- FINALIST
- How Aldi and The Great British Bake Off changed perceptions of a value supermarket
- Agency: McCann Manchester
- Brand: Aldi
- Client: Aldi UK Ltd.
- Language: English
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![2021_uk_2021_e-643-791_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/UK_2021_E-643-791/2021_UK_2021_E-643-791_hero_1.jpg)
- 2021 United Kingdom
- Sponsorship & Event Marketing
- FINALIST
- How Aldi and The Great British Bake Off changed perceptions of a value supermarket
- Agency: McCann Manchester
- Brand: Aldi
- Client: Aldi UK Ltd.
- Language: English
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![2021_us_2021_e-5778-913_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/US_2021_E-5778-913/2021_US_2021_E-5778-913_hero_1.jpg)
- 2021 United States
- Transportation
- FINALIST
- Just Alright Doesn't Fly Here
- Agency: MullenLowe U.S.
- Brand: JetBlue
- Client: JetBlue Airways
- Language: English
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![2021_us_2021_e-5801-828_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/US_2021_E-5801-828/2021_US_2021_E-5801-828_hero_1.jpg)
- 2021 United States
- Government & Public Service
- FINALIST
- Challenging the Cyber Talent of Tomorrow
- Agency: MullenLowe U.S.
- Brand: TodaysMilitary.com
- Client: JAMRS
- Language: English
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![2021_us_2021_e-5804-991_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2021/US_2021_E-5804-991/2021_US_2021_E-5804-991_hero_1.jpg)
- 2021 United States
- Brand Experience: AR/VR/Digital
- FINALIST
- Challenging the Cyber Talent of Tomorrow
- Agency: MullenLowe U.S.
- Brand: TodaysMilitary.com
- Client: JAMRS
- Language: English
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