Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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PROGRAM
1995 SILVER
World's Best Selling
Shell's "World's Best-Selling Gasoline" campaign used a variety of music and a unique visual approach to maximum advantage. A low-interest subject became high-interest. More gasoline was sold to more people more often because Shell shook up the category with advertising that was unlike any of its competitors.
Brand:
SHELL
Client:
Shell Oil Company
Agency:
Ogilvy & Mather
Language:
English
1995 BRONZE
It's about time everyone had a well made car
The "It's about time everyone had a well-made car" campaign successfully launched Kia Motors America into the Western United States. This represented a daunting task considering Kia's limited marketing dollars, the intensive competitive environment in the U.S. auto market, and consumers' opinions of Korean auto manufacturers. The advertising has positioned Kia as a new car offering the quality of the Japanese marques, at a demonstrably lower price. By all measures the campaign has been a tremendous success, building high levels of awareness, purchase intent, and quality perceptions. It has also helped Kia, against tremendous odds, to achieve its Year 1 sales objectives.
Brand:
Kia Motors America
Client:
Kia Motors America
Agency:
Goldberg Moser O'Neill
Language:
English
FINALISTS
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CUANDO MAMÁ LLAMA
CLARO
CUANDO TE CONECTAS, TODO ES MÁS CHÉVERE
Movistar
Con Movistar, esta Navidad provoca dar.
