Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

1996 SILVER

Sprint Sense

The Sprint Sense campaign, featuring the simple dime-a-minute rate, distinguished Sprint as the only major long distance carrier to advertise flat rate pricing. The simple savings message acted as a "Silver Bullet" for Sprint, cutting through the competitive clutter and offering customers a truly winning proposition. Sprint greatly exceeded their goal of a 15% increase on 94' sales, attracting competitor's customers in record numbers. This launch has been one of the most successful introductions in the category since "Friends & Family" in 1991.

Brand: Sprint
Client: Sprint
Agency: JWT West
Language: English

1996 BRONZE

Brand Transition

The challenge in the New York/New Jersey market was two-fold: 1)to quickly transition Cellular One, a well-known and respected local carrier, to the AT&T Wireless Service name, a brand whose parent has global prestige, but no established equity in the cellular market, while 2)increasing sales in an intensely competitive marketplace. The marketing program we developed successfully accomplished both of these goals.

Brand: AT&T Wirelesss Services
Client: AT&T
Agency: Ammirati Puris Lintas
Language: English

1995 GOLD

People Up North Just Don't Get It

Integrated marketing program to promote a Chicago area daily newspaper's name change, upgrade in format and editorial content, and move to morning publication. Creative executions exploited natural rivalry existing between residents on Chicago's North and South sides. Campaign reduced "churn" among subscribers by 50% and increased circulation by 25% within one year.

Brand: Daily Southtown
Client: Daily Southtown
Agency: Geile-Rexford Creative Associates
Language: English

FINALISTS

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