Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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2021 GLOBAL GRAND CONTENDER
Savings therapy
In 2018 the average financial debt of slovaks rose above their savings. This created a potentially harmful impact on the financial situation of households. VUB Bank as the second largest bank in Slovakia started a campaign to get people to save money while promoting its saving products. The brand treated not saving money as just another bad habbit and prepared a reverse therapy where you could get addicted to saving. During the campaign slovaks saved 3x more than previous year fullfiling the goals by 150%.
Brand:
VUB Bank savings account
Client:
VUB Bank
Agency:
TRIAD Advertising
Language:
English
2021 GLOBAL GRAND CONTENDER
True Colors of Slovakia
Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a campaign that digged deep into Slovak culture. Featuring a black female singer along with a well known folklore song verse “Slovak mothers great daughters you have” it bursted the advertising bubble, becoming the number one topic in the society for weeks. Sales doubled during the campaign, the campaign earned 16.5 milion media impressions and ABSOLUT became the market leader for the first time.
Brand:
ABSOLUT Vodka
Client:
Pernod Ricard (Slovakia)
Agency:
TRIAD Advertising
Language:
English
FINALISTS
Pure Leaf Iced Tea
The "No" Grants
Chick-fil-A
The Brake Room
McDonald's
Eating Equally with Eatqual
