Communication efforts eligible for this award must be for a single brand idea running across multiple countries.
Know the Feeling
By redefining the Portable Breath Freshener category, Listerine answered a global consumer need for on-the-go Oral Care. "Know the Feeling" successfully touted the germ-killing heritage of Listerine and the unique product form. Within a year of launch, global sales exceeded goal by over 80%.
Brand: Listerine PocketPaks / Actives / Portables
Client: Pfizer Inc.