Food

Fresh, packaged and frozen foods both regular and diet/light.

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2002 GOLD

Funny Faces

Tender Harvest leveraged its emotional brand assets in response to new marketing activity from its organic baby food competitor. The consumer insight profiled moms with a desire to battle mealtime boredom by making baby's experience fun and adventuresome. The campaign helped the brand improve its leading share position and return sales to double-digit growth.

Brand: Tender Harvest
Client: Gerber Products Company
Agency: Noble & Associates
Language: English

2002 GOLD

Mama's Boys

Who needs to filled up right more than a hard-working professional football player? And who knows how to do it better than his Mom? Soup-wielding mothers and their superstar sons prove a winning combination for humor and double-digit growth!

Brand: Campbell's Chunky Soup
Client: Campbell Soup Company
Agency: Young & Rubicam New York
Language: English

2002 GOLD

Life is Full of Surprises

Through an honest, fresh and voyeuristic look at real kids choosing Life cereal over delicious, less nutritious foods, Quaker captures cherished moments that are emotionally poignant for parents. Delivering the brand's core strengths with emotionally charged target insights was a one-two punch that delivered creativity that worked. This breakthrough campaign jumped out from the formulaic malaise of most cereal advertising, and simultaneously helped Quaker realize one of the best growth years in the brand's history.

Brand: Life
Client: Quaker Oats Company
Agency: FCB
Language: English