Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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1990 BRONZE
Chemplus
Chemical Bank New Jersey's Chemplus relationship banking introduction captures all the excitement of an important announcement. It tells prospective customers something big is going on and that they'd better get on the bandwagon. The product benefits are clearly presented in a way that also links the bank, as a whole, to the strengths of the original Chemplus introduced by Chemical Bank ion New York so successfully three years before.
Brand:
Chemplus
Client:
Chemical Bank- New Jersey
Agency:
Della Femina, McNamee WCRS, Inc.
Language:
English