Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2007 SILVER

Prepare to be Initiated

Full Throttle is out to become the leading energy drink for hard working guys who need energy most. In the last year the brand launched it's first national campaign to put the competition on warning and let guys know Full Throttle, like them, is truly a force to be reckoned with. As a result the brand now has nearly 80% awareness, 40% trial amongst the target and is growing at 70% over last year.

Brand: Full Throttle
Client: The Coca-Cola Company
Agency: Mother
Language: English

2006 GOLD

Pepsi. Food. Good. It's the Cola.

Recent Pepsi volume declines stem from consumers 13-24 years old, and capturing this segment is essential to restoring Pepsi's growth. Since studies confirm this group is more likely to drink cola with food, advertising reminded the audience of how great Pepsi is with a favorite food. This integrated campaign helped Pepsi exceed its summer business goals and enhanced consumers' perceptions.

Brand: Pepsi
Client: PepsiCo
Agency: BBDO New York
Language: English

2006 GOLD

3:21 Wake-Up Call

To position Tully's as a once-a-day answer to the post-lunch energy lull, a ritual of the "3:21 Wake-Up Call" was established. At 3:21 p.m. each day for 12 weeks, high school marching bands performed "Reveille" for exactly one minute outside 81 Tully's locations. To add to the ruckus, megaphone-wielding Tully's employees handed out free drink coupons, and 3:21 branded vehicles swarmed the area. Crowds quickly began anticipating the Wake-Up Calls.

Brand: Tully's Coffee Corporation
Client: Tully's Coffee Corporation
Agency: WONGDOODY
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola