Automotive - Aftermarket

Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, etc.

1996 GOLD

Dentist's Relative

Mentadent is the most successful new product launch in Chesebrough { history. The "DENTIST RELATIVE" campaign helped propel Mentadent to the #3 toothpaste in the United States, and the brand is still growing.

Brand: Mentadent
Client: Chesebrough Pond's USA
Agency: Ammirati Puris Lintas
Language: English

1996 SILVER

Raving Fans

The overall goal was to maximize sales and market share by establishing Jergen Refreshing Body Shampoo as a whole new way to shower. The campaign communicated the superiority of the brand by showcasing the experience of "just a squeeze" of Jergens.

Brand: Jergens Refreshing Body Shampoo
Client: The Andrew Jergens Company
Agency: Suissa Miller Advertising
Language: English

1996 SILVER

Friendly Serve Introductory Campaign - Orlando

This campaign was designed to successfully launch and sustain Mobil's Friendly Serve in Orlando, Florida--a new concept in customer service in the gasoline category. Critical to the objectives of the campaign were promoting greater brand and advertising awareness of Mobil, enhancing consumer perceptions of Mobil on specific service dimensions, and ultimately boosting gasoline sales in the Orlando area.

Brand: Mobil
Client: Mobil Oil Corporation
Agency: DDB New York
Language: English

FINALISTS

Sunoco Fuel Your Best

Mobil Colombia De Camioneros A Protagonistas De Novela

Mobil Colombia Somos Imparables