Healthcare, Products & Services
Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.
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PROGRAM
2018 BRONZE
Giving a Voice to the Voiceless
Without any media spending to promote campaign and raise funds for National Taiwan University Children's Hospital. The government only care the issue when there's a chance to help their votes. So we we are holding an election for the sick kids.We have three sick kids as candidates and we have set up a voting website for them. There are election videos and the changes they wish to have in order to improve the children's hospital. Once you vote, you donate.
Brand:
NTU Hospital
Client:
NTU Hospital
Agency:
McCann
Language:
Mandarin
2018 BRONZE
These days are normal. Move on!
How can a small player in the segment with an established leader, with TA not ready to switch to other brands and in a delicate topic to draw attention of consumers and give them an argument to switch? Chosen tone of voice and ambassadors allowed to build an emotional connection with TA with campaign 360 with permanent presence on air. The growth of knowledge, TOM, sales, and Kotex share increased 1.1 percentage point. Knowledge and sales increase leaded to increased brand penetration in TA 16-26.
Brand:
Kotex
Client:
KimberlyClark LLC
Agency:
Ogilvy and Mather
Language:
English, Russian
FINALISTS
Emirates NBD
Signs
IKEA x MSF
The Giving Room
Pharmeasy
India Breaks Up With Their Chemists
