Healthcare, Products & Services

Reword: Changing Online Bullying Behaviour

Bullying has moved from schoolyards to social media, but kids don’t realize the effect their words can have. So, we created Reword, the first real-time alert for online bullying. Using a red strikethrough to prompt young people to reconsider abusive language, Reword helps develop their moral compass by teaching them to self-regulate hurtful comments before hitting send. Within six weeks, the tool was installed on 150,000+ computers; 84% of insults were reworded; and most significantly, we saw a 67% reduction in bullying behavior per user. Reword is creating a new generation that respects each other – online and in real life.

Brand: headspace National Youth Mental Health Foundation
Client: headspace National Youth Mental Health Foundation
Agency: Leo Burnett
Language: English

Riopan: The antacid that is taken seriously

Brand: Riopan
Client: Takeda
Agency: J. Walter Thompson
Language: Spanish

THE DAD

Bobotic is a drug for treatment of newborns’ intestinal colic. The main competitors are on TV with large media scales, where they show traditional videos "problem – solution». But the means for newborns don’t have a permanent target audience. The group of people who are wondering how to save a baby from colic quickly and safely changes every 2-3 months. That’s why we turned to young parents living in a world of rapidly emerging and just as rapidly losing their relevance trends. They are prone to quick methods of solving problems and don’t want to think about how to cook dill water.

Brand: Bobotic
Client: Polpharma Ukraine
Agency: BART&FINK
Language: English, Ukrainian