Healthcare - OTC
Marketing communications efforts for products that are sold without a prescription that address a specific health condition.
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PROGRAM
2019 BRONZE
Un Millón de Latidos
¿Cómo lograr que una donación rinda mejores beneficios tanto para Coralat como para la fundación receptora? Un Millón de Latidos logró que una donación que Coralat iba a realizar en favor de la Fundación Latiendo por Ti, aportara mucho más que el dinero, ayudando a dar a conocer a la fundación y convirtiéndola en una marca.
Brand:
Coralat
Client:
Laboratorios LAM
Agency:
Ogilvy
Language:
Spanish
2019 BRONZE
Panadol Migraine Launch
By launching Panadol Migraine, the only over-the-counter migraine-treatment in the market, we not only provided migraine sufferers with a one-of-a-kind fast-acting safe solution, but we were able to quickly carve out our own niche in the market. The launch was a commercial success. We managed to capture a record high market share performance within the pain-relief market, which created a halo effect across our Panadol portfolio. This helped the Panadol mother brand turnaround performance in a declining category.
Brand:
Panadol Migraine
Client:
GlaxoSmithKline (MEA)
Agency:
Grey Group
Language:
English
FINALISTS
Bayer Aspirin
Bayer Aspirin Official Sponsor of Fans' Hearts
Advil
Advil the Summer Travel Pain Away
Pfizer
Living Beyond COVID-19
