Disease Awareness & Education: Advocacy
Efforts produced by government, academic, or non-profit organizations to bring awareness/education to specific health conditions.
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PROGRAM
2013 BRONZE
No One Deserves To Die
The stigma of lung cancer - that it's self-inflicted - stands in the way of research funding, adoption of early detection protocols, and routinely causes patients to be treated without dignity. Lung Cancer Alliance's challenge was to ignite conversations around the absurd: that if you have lung cancer, you deserve it. With limited funds, the No One Deserves To Die campaign became the second most popular story on Yahoo! and was featured on over 140 news outlets. Across the country people talked, posted, blogged, and brought an injustice to light.
Brand:
Lung Cancer Alliance
Client:
Lung Cancer Alliance
Agency:
Laughlin Constable
Language:
English
FINALISTS
Upstream USA
Be Your Own Baby
Ad Council
The Real-time Prediabetes Test
Bright Pink
Too Important To "Go Viral" - Using Facebook Ads To Drive Predictable, Repeatable Impact
