Disease Awareness & Education: Advocacy

Efforts produced by government, academic, or non-profit organizations to bring awareness/education to specific health conditions.

2015 SILVER

A New Conversation Promoting Mental Health in America

1 in 4 Americans are impacted by mental illness yet many suffer in silence; are you surprised? Mental illness is the most prejudiced issue in society. We found that if we want people to speak up, first we needed to make a simple promise: I will listen. #IWillListen was a way for people to advocate their support where it mattered most: on their social networks, at work, on campus and in their community. We earned 13K promises; inaugurated a statewide #IWilllisten day and demonstrated how together we can overcome prejudice.

Brand: National Alliance on Mental Illness (NAMI) NYC Metro
Client: National Alliance on Mental Illness NYC Metro
Agency: J. Walter Thompson
Language: English

2014 SILVER

Make Health Last

Contrary to Baby Boomers expectations of the future, the average Canadian will spend their last ten years in sickness. But there is hope. We gave them the motivation and tools to Make Health Last.

Brand: Heart & Stroke Foundation of Canada
Client: Heart & Stroke Foundation of Canada
Agency: Lowe Roche Advertising Ltd.
Language: English

2014 BRONZE

Tips From Former Smokers

Very simply, smoking kills. To address this major public health issue, the CDC developed the very first federally funded national tobacco education campaign. Now in its second year, the Tips from Former Smokers campaign continued to feature hard-hitting, emotional ads that shed light on the health consequences of tobacco use by featuring the powerful true stories of real people who struggle daily with their disabilities caused by smoking while encouraging smokers to quit. Initial research showed that the campaign resulted in a 38% rise in people visiting our website and a 75% increase in calls to our quit line.

Brand: US Centers for Disease Control & Prevention (CDC)
Client: US Centers for Disease Control and Prevention
Agency: Arnold Worldwide
Language: English

FINALISTS

Upstream USA Be Your Own Baby

Ad Council The Real-time Prediabetes Test

Bright Pink Too Important To "Go Viral" - Using Facebook Ads To Drive Predictable, Repeatable Impact