Experiential Marketing - Live
FILTER BY:
PROGRAM
2024 SILVER
Wear 'Em Out Store
Online marketplace eBay was still the biggest player in the fast-growing sneaker-collecting market, but a new generation of specialists were gaining share. A dive into audience culture revealed unresolved frustrations. Enthusiasts were being priced out, and reluctant to wear their purchases for fear of ‘devaluing’ them. As a catalyst for change we created stores that offered big discounts to sneaker fans willing to ‘wear ’em out,’ sparking extensive coverage and debate. It changed attitudes. It increased social mentions 2,000%. And Q3 sneaker sales rose 25% YOY.
Brand:
eBay
Client:
eBay
Agency:
Edelman
Language:
English
2024 BRONZE
A new kind of bank for New York City
When a global bank had decided to call it quits in NYC, a regional bank saw the opportunity of a lifetime and seized it. But Citizens didn’t come to conquer, they came to make a connection with its people with a simple and powerful truth: that NYC is the best city in the world, but living there comes at a cost. So they stepped up and showed they were the bank to help New Yorkers figure out how to make the most of living in NYC.¦When a global bank had decided to call it quits in NYC, a regional bank saw the opportunity of a lifetime and seized it. But Citizens didn’t come to conquer, they came to make a connection with its people with a simple and powerful truth: that NYC is the best city in the world, but living there comes at a cost. So they stepped up and showed they were the bank to help New Yorkers figure out how to make the most of living in NYC.
Brand:
Citizens
Client:
Citizens Bank
Agency:
OGILVY MATHER
Language:
English
FINALISTS
Lysol
The Stinkiest Sock
