CLIENT
Citizens Bank
Laurie Genovese, SVP, Head of Brand
Debra Williams, VP, Head of Advertising
Lori Dillon, EVP Head of Enterprise marketing
Mike Santopietro, Copywriter
Selcuk Demren, Art Director
AGENCY
Jon Wagner, Executive Creative Director
Kim Duffy, Managing Director
Harding Royster, Strategy Director
Jessica Rivera, Director of Experiential
Chris Beresford-Hill, President, COO North America
Menno Kluin, CCO
Darla Price, President NY
Rachel Pool, Head of Strategy NY
Lynette Wong, Head of Strategy NY
Anibal Casso, CSO North America
Radical Media
SUMMARY
When a global bank had decided to call it quits in NYC, a regional bank saw the opportunity of a lifetime and seized it. But Citizens didn’t come to conquer, they came to make a connection with its people with a simple and powerful truth: that NYC is the best city in the world, but living there comes at a cost. So they stepped up and showed they were the bank to help New Yorkers figure out how to make the most of living in NYC.¦When a global bank had decided to call it quits in NYC, a regional bank saw the opportunity of a lifetime and seized it. But Citizens didn’t come to conquer, they came to make a connection with its people with a simple and powerful truth: that NYC is the best city in the world, but living there comes at a cost. So they stepped up and showed they were the bank to help New Yorkers figure out how to make the most of living in NYC.
