Positive Change - Social Good - Diversity, Equity & Inclusion
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2023 SILVER
Unseen Tears
Home Centre wanted to promote adoption, including through fostering, in a market where the topic was a relatively unspoken one. Our insight was unseen: Human tears can express what words cannot; each tear has a unique topography that reflects the emotions that triggered them. And we launched “Unseen Tears”; an immersive art-driven experience brought the untold orphaned children’s stories to life through microscopic photography of human tears. Transforming traditional art exhibits into platforms, we propagated the stories of orphaned children and opened hearts and homes to adopt children.
Brand:
Home Centre
Client:
Home Centre
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2023 SILVER
Touch Card
Everyone is trying to innovate for the masses, leaving out groups of people whose basic needs aren’t even being met. The implications of non-accessible products say, “this world isn’t for you”. In a world focused on moving forward, innovation that leaves people behind isn’t innovation at all. Touch Card is an accessible system of cards from Mastercard with cut-out notches that allows anyone to identify their payment cards apart. Touch Card and the accompanied campaign set a new standard to create a more inclusive world for often overlooked communities.
Brand:
Mastercard
Client:
MasterCard
Agency:
McCann NY
Language:
English
2023 BRONZE
Encuesta del Orgullo: el estudio por el derecho de la población LGBTQIAPN+ a existir.
Contra las marcas oportunistas en la agenda LGBTQIAPN+, Havaianas actuó proactivamente por la causa. La "Encuesta del Orgullo", hecha con Datafolha y All Out, combatió la invisibilización de la comunidad con un Censo sociodemográfico que identifica a la población LGBTQIAPN+ brasileña. La investigación impulsó atributos de Diversidad y Notoriedad, aumentó las ventas y estabilizó el Brand Power. El verdadero éxito es su legado: la encuesta fue reconocida por la Marcha del Orgullo, alcanzó otras marcas aliadas, respaldó un proyecto de ley y llevó la comunidad a avanzar hacia su libertad.
Brand:
Havaianas
Client:
Havaianas
Agency:
Media Monks
Language:
Spanish
FINALISTS
Pilsen
Audiobigotes de Pilsen
Banco Popular Dominicano
Emprendimiento es sinónimo de "Mujer"
Banco BHD
El futuro que quieres
