Positive Change - Social Good - Diversity, Equity & Inclusion

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2023 BRONZE

Bar de Respeito

El Mundial de Qatar podría acentuar el problema histórico de la homofobia en Brasil. Necesitábamos actuar de inmediato. Nuestro objetivo era transformar los bares de todo Brasil, a menudo espacios de violencia para las personas LGBTQIAP+, en lugares seguros y acogedores. Bares de Respeto surge como una plataforma para la realización de revisiones por parte de la comunidad, combinada con un programa de alfabetización en diversidad para 1MM de bares. Logramos máximos históricos en Diversidad&Inclusión y percepción como "una empresa transformadora", y más de 117.000 reseñas realizadas en la plataforma.

Brand: Ambev
Client: AMBEV S.A.
Agency: AFRICA DDB BRASIL PUBLICIDADE LTDA
Language: Spanish

2023 BRONZE

Little Big Hearts

Egypt suffering from an overpopulation crisis, over 3 million children being born each year. 25,000 children are born every year with congenital heart defects. Every year more and more children will be born with heart defects. And because of poor health care, children will not be able to be treated. The MY Heart Foundation needs more donations, to maintain its efforts to heal children's hearts. This year we showed the heartwarming side of how a child’s heart bring joy, showing how a kid’s heart can make everything in life better.

Brand: Magdi Yacoub Heart Foundation
Client: Magdi Yacoub Heart Foundation
Agency: Tarek Nour Advertising
Language: English

2022 GOLD

Widen the Screen

As a corporate citizen and one of the largest advertisers, P&G has the responsibility to tell stories that are meaningful, equitable and authentic. When it came to Black stories, there was a fundamental failure in industry behavior on and behind the screen. P&G created “Widen the Screen”, an expansive content creation, talent development, and partnership platform that celebrated creativity and enabled Black creators to share the full richness of Black life. The results: changing industry status quo and broadening the images we see, voices we hear, and stories we tell.

Brand: P&G
Client: Procter & Gamble
Agency: Grey New York
Language: English