New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2008 BRONZE

Missing Chip Campaign

What better metaphor for performance and beauty than nature itself? In nature, we find the most beautiful colors imaginable. But those colors are also some of the most durable. Our execution was born: "Beauty and durability only nature can rival."

Brand: Valspar
Client: Valspar
Agency: Euro RSCG Chicago
Language: English

2007 GOLD

Bodygroom

To successfully launch its new electric razor, Bodygoom, designed to shave and trim body hair, Philips Norelco had to get guys talking about the uncomfortable subject of male body grooming. Without a budget to support traditional media, Philips Norelco needed a big viral idea to take body grooming from a private act to a public topic. To meet aggressive sales goals with a budget of less than $375,000, Philips Norelco had to take body grooming out of the closet.

Brand: Philips Norelco
Client: Philips DAP North America
Agency: DDB New York
Language: English

2007 SILVER

Saturn SKY Launch

The 2006 launch of the SKY roadster offered Saturn the chance to enter the sports car category and reenergize the Saturn brand - without abandoning the core values that had made Saturn great. A combination of refined targeting, innovative launch strategies and a powerful brand idea announced that Saturn had found a new path. The result was the fastest selling car of 2006 and a launch campaign that exceeded ambitious goals, brought new people into the Saturn fold and reinvigorated the brand. "Like always. Like never before."

Brand: Saturn
Client: General Motors
Agency: Goodby, Silverstein & Partners
Language: English

FINALISTS

Nuevos Tiempos Mega Reventados y agrandados

Salami Chips Induveca con Platanitos El Verdadero Snack Dominicano

Banco Popular Dominicano "ISI" a la primera