Brand Experience

Pocket with Love

Brand: Xihan Action
Client: Xihan Action
Agency: Publicis
Language: Mandarin

Enjoy Eating by Using Cellphone

Brand: IKEA
Client: IKEA
Agency: Ogilvy & Mather Taipei
Language: Mandarin

Volvo LifePaint

Volvo's challenging point of view on safety - protecting people outside the cars - became a phenomenon around the world, not by talking about it, but by creating a new product that did it for real. Volvo Lifepaint is a reflective spray paint that makes cyclists and other road users safer at night. It's commercial impact is on brand - revitalising safety perceptions - and on car sales, by bringing people in to dealerships to buy it - where they are more likely to start buying cars.

Brand: Volvo
Client: Volvo Cars UK
Agency: Grey London
Language: English