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2018 GOLD

Probably the smoothest beer in the world

Total beer category in Hong Kong is flat and losing its fizz, international premium beer brand like Carlsberg is no exception. Through the launch of Carlsberg Smooth Draught, the brand aims at enhancing the overall brand image and stimulating the overall beer sales. Ride on an interesting insight of “Smooth Talker”, we created a multi-level campaign strategy to target different tiers of audience. With a series of witty and humorous contents created for mass communication, social and trade, we successfully made consumers fall in love again with Carlsberg, creating a breakout sales in overall brand.

Brand: Carlsberg
Client: Carlsberg Hong Kong Limited
Agency: McCann Worldgroup Hong Kong
Language: Mandarin

2018 SILVER

The Untouchables

The majority of charitable foundations use customary channels for fundraising (sms, websites, events), but how to create a new technological, reliable and transparent way? The BELA Fund, Mastercard and Citibank developed a method of contactless payment through unique posters. As a result, the campaign “The Untouchables“ attracted a lot of media attention (PR value - $ 1 million), the promo video collected 4.8 million views, users in social networks were actively sharing the video (including 100 famous celebrities). During the project the Fund gathered 630 000 rubles. And most importantly - other funds (and not only funds) also decided to use this channel.

Brand: Fund “BELA. Butterfly children”, Mastercard, Citibank
Client: Fund "BELA. Butterfly children”
Agency: Publicis Russia
Language: English, Russian

2018 BRONZE

Tips for travellers

What kind of person should be the largest legal company in the field of remote consulting, traditionally oriented to the B2B market, in order to quickly build relationships with a new audience of direct buyers? Open, famous, with a good sense of humor and able to tell complex stories in plain language. In order to win a new market, we made a joint campaign with the leading travel-program and received a mass audience response. The number of views of our videos has exceeded 25 million. Traffic to the site has grown 12 times. Sales of legal travel products grew 42 times. We became the first legal organization that launched such a widescale media campaign.

Brand: National Legal Service AMULEX
Client: National Legal Service AMULEX
Agency: FRIDAY TV
Language: English, Russian