Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.



Gatorade Replay

It almost sounds like blasphemy, but Gatorade wasn't looking to improve sales or gain a percentage increase in product awareness. They were after all the No. 1 sports drink brand for 43 straight years. In an effort to reignite the athletic spark both in Gatorade and in those who drank it, Gatorade created the ultimate product demonstration. REPLAY was a brand experience that lasted 3 months, as Gatorade gave one of the nation's most heated rivals the chance to replay the biggest game of their lives, 15 years later.

Brand: Gatorade
Client: Gatorade
Agency: TBWA\Chiat\Day

2019_us_2019_e-3499-266_hero_1 ZIPLOC ZIPLOC - Real Superheroes
2019_co_2019_e-393-631_hero_1 Satrbucks El Valiente Que Invitó A Un Café
2019_us_2019_e-3949-049_hero_1 Pantene Pantene Gold Series Tour

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