Global: Fast Moving Consumer Goods (FMCG)

All fast moving consumer goods products (both food & non-food) including packaged foods, snacks, alcoholic and non-alcoholic beverages, household cleaning products, personal care, beauty products, pet care, etc.

2017 SILVER

Feed the good

PEDIGREE needed to unite markets worldwide under one big idea, simplifying category complexity and protecting it from a battle around functionality or price.  Feed the good is based on a simple yet universal insight: dogs make us better people. The work taps into poignant societal and personal themes, the way dogs affect people for the better, and how PEDIGREE helps to feed their good nature. Across six markets where Feed the good has launched, we are seeing an average of 7% increase in sales three months post-launch versus year ago.

Brand: Pedigree
Client: Mars Petcare Global
Agency: BBDO New York
Language: English

2017 SILVER

Feed the good

PEDIGREEneeded to unite markets worldwide under one big idea, simplifying category complexity and protecting it from a battle around functionality or price.Feed the good is based on a simple yet universal insight: dogs make us better people. The work taps into poignant societal and personal themes, the way dogs affect people for the better, and how PEDIGREE helps to feed their good nature. Across six markets where Feed the good has launched, we are seeing an average of 7% increase in sales three months post-launch versus year ago.

Brand: Pedigree
Client: Mars Petcare Global
Agency: BBDO New York
Language: English

2016 BRONZE

The World Goes Noseblind

People didn't think that they needed air fresheners. We found out that they get used to the odors in their own homes, and the only people who are able to truly detect a home's odors are their unfortunate guests. No one had a name for this condition, so we created one: NOSEBLIND. Febreze/Ambi Pur proved the consequences of going NOSEBLIND and the importance of odor elimination. We got people talking about odor acclimation, and, as a result, Febreze/Ambi Pur sales and household penetration increased.

Brand: Febreze/Ambi Pur
Client: Procter & Gamble
Agency: Grey NY
Language: English

FINALISTS

Baileys From A Forgotten Icon To A Global Treat

SKYN® SKYN

Surf Excel When Embracing Dirt Became An Act Of Faith