Global: Fast Moving Consumer Goods (FMCG)

All fast moving consumer goods products (both food & non-food) including packaged foods, snacks, alcoholic and non-alcoholic beverages, household cleaning products, personal care, beauty products, pet care, etc.

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Help a child reach 5

Lifebuoy, the health soap brand owned by Unilever, created a social movement Help a Child Reach 5 (HACR5), to save children's lives by building awareness and changing hand washingbehaviourwith soap. Our unifying idea, was built and communicated, and its impact magnified through the recruitment of external partners to maximize our endeavors. Our strategy marks a new paradigm for a FMCG branded programme, now co-run with social and government organisations, which is a win-win-win for the public health sector, the private sector and the most vulnerable populations of the world.


Brand: Lifebuoy
Client: Unilever
Agency: MullenLowe Group Singapore

Feed the good

PEDIGREE needed to unite markets worldwide under one big idea, simplifying category complexity and protecting it from a battle around functionality or price.  Feed the good is based on a simple yet universal insight: dogs make us better people. The work taps into poignant societal and personal themes, the way dogs affect people for the better, and how PEDIGREE helps to feed their good nature. Across six markets where Feed the good has launched, we are seeing an average of 7% increase in sales three months post-launch versus year ago.


Brand: Pedigree
Client: Mars Petcare Global
Agency: BBDO New York

Feed the good

PEDIGREEneeded to unite markets worldwide under one big idea, simplifying category complexity and protecting it from a battle around functionality or price.Feed the good is based on a simple yet universal insight: dogs make us better people. The work taps into poignant societal and personal themes, the way dogs affect people for the better, and how PEDIGREE helps to feed their good nature. Across six markets where Feed the good has launched, we are seeing an average of 7% increase in sales three months post-launch versus year ago.


Brand: Pedigree
Client: Mars Petcare Global
Agency: BBDO New York

2018_gl_2018_e-218-392_hero_1 SKYN® SKYN
2017_gl_2017_e-101-038_hero_1 Surf Excel When Embracing Dirt Became An Act Of Faith
2017_gl_2017_e-111-868_hero_1 Coca-Cola Middle East Finding Light in the Dark
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