Council

Nick Baughan is Facebook’s Director of Agencies in the UK & Ireland leading their partnerships with the marketing, professional services and investment industries.
 
Prior to joining Facebook in 2019, Nick spent 13 years at WPP Plc most recently as CEO of Essence across EMEA, overseeing media investment for advertisers including Google & BT.
 
Nick has sat on the World Economic Forum Global Council for Information & Entertainment in addition to numerous domestic industry trade bodies and committees including the IPA, the Advertising Association and the IAB. Nick also mentors for the Marketing Academy.
 
Nick lives in North London with his wife and two children.

Cheryl is the former CEO of Eve Sleep.  In 2019, Cheryl made the leap from breakdowns to beds as she moved from the Automobile Association (The AA) to become the CMO for eve sleep, the European sleep wellness brand. Having joined The AA as head of Group Marketing in 2015 to learn about direct to consumer marketing, she became Marketing Director there in 2017, spawning a really quite remarkable (and IPA Gold winning) singing baby along the way. Her early career was in FMCG, where she coaxed, corralled and challenged a range of ‘love or hate’ brands at Unilever, such as Marmite, Pot Noodle, Peperami and Axe (Lynx for the Brits amongst us) to growth, before heading over to the exciting world of frozen foods with Birdseye Iglo group. No, really, she did find the annual pea harvest quite exciting….

Dan Clays is Chief Executive, EMEA at Omnicom Media Group.

Prior to his current role, Dan was Chief Executive of Omnicom Media Group in the UK, where he was responsible for the overall business performance, client delivery and future growth strategy of Omnicom’s media agency and specialist service operations in the UK.  As CEO of OMG, Dan provided oversight, guidance and support across OMD UK, PHD, Manning Gottlieb OMD, Hearts & Science, alongside OMG’s specialist marketing services including Annalect, Fuse and Resolution.  Dan had been in Omnicom for 7 years, leading OMD UK over that period as Chief Executive of the agency.  Prior to OMD, Dan had spent 12 years at the independent, then Havas owned business Arena, during which time, he spent 9 years leading the digital specialist agency Quantum.   His media career started in TV buying at Carat and then PHD.   Upon taking the CEO role at OMG, Dan returned to PHD for an induction he had also experienced 20 years before!    Away from work,  Dan lives in Balham with his wife Jo and three young, energetic children, George, Lily and Ava.

Sophie is CEO of the Omnicom Retail Group, a collective of best in class consultancy, creativity and capability in retail, shopper and commerce marketing, focussed on driving sales growth through increased conversion. She has global responsibility for driving commerce strategy and innovation across Omnicom and connecting multi-channel expertise to address the new world of retail without boundaries. Sophie was previously CEO of award-winning brand and retail agency Haygarth and CEO of RAPP UK. She has worked driving strategy and communications for clients including L’Oréal, Pernod Ricard and Disney as well as retailers such as Signet and Vodafone and earlier in her career worked client side in global marketing for Seagram Spirits & Wine Group.

Ete is the EMEA Chief Operating Officer at dentsu international.  Prior to joining dentsu, Ete was CEO of ENGINE Creative, the creative pillar of ENGINE – a full stack creative and consultancy offering designed to help organisations navigate disruption and thrive in the future.

With over 15 years’ experience working at some of the UK’s top digital agencies including AnalogFolk, AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo; He’s gained experience across varying sectors from Financial Services, to Technology, Retail, Health, FMCG and Automotive; leading and working across innovative and award-winning projects ranging from global digital campaigns to business transformation, as well as digital products, platforms and services.

Ete is also co-founder of WeAreStripes and CultureHeroes, both are initiatives whose missions are to create opportunities for Black Asian and Minority Ethnic (BAME) talent, across the creative industries. 

A Drum Digerati “Top 100 people in UK Digital” 2017 and 2018 Alumni, Ete was recognised in the BIMA 100 in 2017, 2018 and 2019; in CreativePool’s ‘Top 100 Influencers’ 2018 and 2019; also Campaign Magazines 'Top 10 Trailblazers’ in 2017 and 2018.

Magnus has led the transformation of Saatchi & Saatchi London for the last 8 years, expanding the services we offer our clients and ensuring we are focused on creativity and business results. During this time, the agency has grown by 50%, won numerous creative and effectiveness awards and welcomed new clients such as EE, HSBC, Direct Line and Asda.
 
He was formerly the MD at the start-up Fallon London, which became one of the UK’s most awarded and best-known creative agencies, famous for groundbreaking campaigns for the BBC, Cadbury, Skoda, Sony and FCUK.
Magnus was appointed UK CEO of Saatchi & Saatchi in November 2011 and promoted to CEO of Saatchi & Saatchi Fallon UK Group in April 2014.
In 2017 he was appointed Global President of Saatchi & Saatchi, responsible for global clients, new business and brand positioning for the network.
 
In 2020, he took on the additional role of Publicis Groupe Creative for the UK, responsible for our creative agencies, working with the CEOs of each brand to ensure that we find, grow and keep the best talent, produce outstanding work for our current and future clients and continually evolve what we do to stay ahead of the pack.

Tanya Joseph has been in marketing and communications her entire professional life and currently runs are own consultancy. She has always championed the need to position effectiveness as the key measure of success for any campaign. The architect of This Girl Can and an Ad Age Woman to Watch, Tanya sits on the executive committee of WACL where she leads on campaigning. She writes a regular column in Marketing Week in which she exhorts her readers to do more to be more effective as marketers and business leaders.

Simon is the Global Chief Strategy Officer for Nestlé Confectionery at Wunderman Thompson/WPP.  Prior to that, Simon was Chief Strategy Officer of WPP’s digital agency, Mirum, where he led the strategy and data teams. The team helped brands like Amazon, Nestle, GE, Mercedes-Benz, Canon, Specsavers, Facebook & Aston Martin find strategies and ideas that drive new growth opportunities. Simon’s 20+ years of experience spans advertising, digital, and data, working at Goodby Silverstein, TBWA, Saatchi & Saatchi, WCRS & WPP. In that time, he’s been lucky enough to win Effies in both North America and Europe, but not yet a UK Effie!

Amir Malik is a Managing Director and currently Accenture Song’s Global Digital Marketing Expert. As a digital marketing expert, he specialises in data-driven advertising with a strong understanding of Platforms and Digital Channels. 
He began his career in digital advertising working for Google, focusing on real time optimisation for search advertising. He then joined Microsoft to improve the business’s search response optimisation platform for marketers. After working for these two technology companies, he ran the commercial and digital transformation programme at the Daily Mail Group and devised an aggressive programmatic strategy focusing on data acquisition and performance marketing. 
Alongside his digital role at Accenture Song, Amir is the Accent on Ethnicity Lead for the company and represents the leadership team for inclusion and diversity.  

Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas. They work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring. Their clients include Karma Cola, The Athletic, Tobefrank and Parkinson’s UK. Dino is also a board member of the UK Effies committees and a NED for the Brixton Finishing School. In 2019 Dino was recognised as a Top 10 Media Planner by Campaign.

Becky’s career has spanned multiple sectors including Financial Services, Media and Publishing and Retail.  She joined HSBC from Boots where she was Head of Digital Experience.  Her career has focussed on understanding customers and using technology to meet their needs.  She is an award winning marketer, recognised in both the Marketing Week Top 100 most effective marketers in 2022 and in Campaigns “Power 100” marketers.  She is a leader in digital transformation, digitally lead marketing and proposition development and, with a background in economics, has consistently focussed on both marketing and investment effectiveness. 

Since joining HBSC Becky has held a number of positions including Head of Retail Propositions and Current Accounts for the UK Bank and Group Head of Customer Marketing for Wealth and Personal Banking.  She is currently the Chief Marketing Officer for HSBC UK accountable for both Retail and Corporate marketing.

Becky is a non-exec director for a travel startup, a member of the IPA Effectiveness council, a Judge for multiple marketing awards and is a member of the Effie UK (Marketing Effectiveness) council. She also supports “mentoring Gen Z” and mentors a number of people internally and externally.

At weekends she can be found spending time with friends and family, horse riding or practising Karate!

In 2022, Kristof was appointed Chief Marketing Officer and member of the global Executive Leadership Team of Avon, a relationship selling beauty business with c. 20,000 employees, with products sold through more than 5 million independent Representatives in over 50 countries and delivering total revenue of $4bn.
 
Prior to Avon, Kristof was the Chief Marketing Officer for Global Brands at Walgreens Boots Alliance (WBA), where he was responsible for the portfolio of 20+ WBA owned brands across Beauty and Consumer Healthcare, representing over 4$bn in sales globally. His portfolio included brands such as No7, Liz Earle, Soap&Glory, Sleek, Botanics, Boots, Walgreens, etc. Before WBA, Kristof held key leadership positions at P&G’s Prestige, Laundry and Feminine Care divisions, working on key brands Gucci, Ariel, Always, etc.
 
Kristof is also Non-Executive Board director for Alliance Pharma PLC since 2021 and a Standards Board member of General Assembly since 2020, a leading global provider in Marketing and Digital Capability Programs.

Prior to co-founding My Menopause Centre in 2020, Helen Normoyle Boots was Marketing Director for Boots UK and ROI, where she was responsible for developing and implementing the Boots retail brand, customer proposition and marketing strategies through continued innovation, aiming to exceed the expectations of customers and patients. Helen was also responsible for Boots loyalty and personalisation strategy, and the Boots Advantage Card. 

Prior to joining Boots, Helen held CMO roles in the broadcast media, furniture retail and property sectors, with the BBC, DFS and Countrywide respectively. She has also worked in broadcast and telecoms regulation - with Ofcom, as Director of Market Research - and held a range of posts at Motorola, including Director of Marketing and Director of Global Consumer Insights and Product Marketing.
 
Helen started her career working for one of Europe's leading market research agencies, Infratest+GfK, based in Germany.
 
Helen is a Non-Executive Director of Allied Irish Banks, p.l.c (AIB), financial services group operating predominantly in the Republic of Ireland.

In October 2018, Lindsay was appointed Chief Client Officer of WPP, reporting to CEO Mark Read. In this role she is responsible for WPP’s 50+ Global Client Teams (who lead the largest accounts with 40,000 colleagues globally), organic growth and integrated new business. As CCO, Lindsay ensures that WPP’s major clients have access to the combined strengths of WPP, that the best talent is working on the client teams, and that they work effectively with WPP companies and Country Managers to deliver fully integrated solutions for clients.

The CCO role follows Lindsay’s role as Chief Transformation Officer for GroupM (May 2017) and Global CEO of Maxus, a WPP media agency. Lindsay is passionate advocate for gender equality and created a WPP-wide initiative called ‘Walk the Talk’. She also serves on the board as a Non Executive Director at Design Bridge.  

Xav joined us in early 2016 from adam&eve DDB.

His previous agencies include BBH, Claydon Healey and AIS, giving him broad experience across the industry.

He wears it lightly, though, and has a reputation for honesty, integrity, consistency, and openness. He instils those qualities through the whole team, too. Former clients describe him as one of the best account men they’ve ever worked with, who always balances the client’s business need with the best creative solution.

He’s a strategic thinker, and a business man. He believes in running tight, efficient teams, in which the account handlers keep a constant eye on the budget, while his passion for creative is infectious. And he makes sure his team rallies behind the work (as long as it's on brief).

Colleagues describe him as serious, but always fun. Havas believes in recruiting the very best into our senior management team, and Xav clearly fits the bill. He’s not just respected by the clients, agency teams and creatives he’s worked with, but admired, and missed by those who no longer work with him.

Aline joined Unilever as a marketing trainee. She is Global Executive Vice President for all marketing services and marketing capabilities, including communication and innovation excellence globally.
 
Aline has been the architect of many brand building campaigns with purpose at the heart. She was part of the team that launched the iconic global Dove Real Beauty campaign and led the Dirt is Good campaign for Persil, OMO and Surf Excel transforming it into one of the biggest laundry brands worldwide.
 
Aline leads Unilever’s #Unstereotype initiative that aims to eliminate stereotypes from advertising while promoting progressive portrayals of people. Recognising the power of partnerships to accelerate progress, she helped launch the Unstereotype Alliance with UN Women – an industry wide collaboration to eradicate stereotypes from advertising.
 
In addition to her marketing responsibilities, Aline is Unilever’s Global Diversity and Inclusion Officer, leading the strategy and initiatives that drive gender balance and inclusion for all at Unilever, with the representation of women in management reaching 49% at the end of 2018.