Tania started out at McKinsey Consulting, specialising in marketing strategy, then made the shift across to advertising planning on the Tesco account at Lowe.
 
She moved from there to have various roles within TBWA\London, eventually as Head of Strategy, then spent 6 years freelancing, exploring a range of clients, brands and strategic challenges at Fabric, Grey, M&C Saatchi, Red Bee Creative, Dare and Ogilvy.
 
Looking for a fresh opportunity, she joined Jellyfish in early 2017 – a fast-growing, full service, independent digital agency. As their first brand planner, she is helping to build out their strategic capabilities as a complement to a strong performance and tech heritage.

As President for the International Advertising Association (IAA) UK chapter, Fredrik Borestrom directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, and support consumer choice and education in the industry. Fredrik leads the board and committees, working with the team to support the IAA’s members through thought leadership events, development projects, and education programmes.
 
In addition, Borestrom works as an Agency Development Partner at LinkedIn and has held the position since April 2017. At LinkedIn, he is responsible for the company’s external relationship with key partners, these include but are not limited to the big six agency holding companies, leading independent agencies, trade and industry bodies, and media partners.
 
Borestrom boasts almost 15 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, and Phunware Inc. Notably, he had a key management role in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014. 

 

As Chief Strategy Officer for POSSIBLE London, Simon pilots a team of strategists and analysts that solve brands’ hardest problems with creative strategies for major clients like Heineken, Shell, Skype & Canon. Simon’s 20+ years of experience span advertising, digital, and data, working at agencies including Goodby Silverstein, Saatchi & Saatchi, and TBWA. He’s worked with major brands across all categories, and won multiple Cannes Lions as well as awards from Effie Worldwide, Marketing Society, and Cristal Data.

Partner at Anomaly. Led strategy at Google Creative Lab and Wieden+Kennedy. 21 years in the business. Still waiting to get found out.

Anna started her career in advertising as a WPP Fellow. Since then, she has worked at Grey London, BBH London, Monterosa Stockholm and MullenLowe London. Strategising on everything from washing up liquid to printers, energy drinks, airlines and shoes, she is now CSO at TBWA\London.
In her former life, Anna was a professional swimmer. Today she is an incredibly proud mother of daughter Rosamund.