Greater China

Effie Greater China honors effective marketing across mainland China, Hong Kong, Macau and Taiwan. For more information, click here.

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    Effie Greater China Assembles Committee to Launch AI Marketing Categories

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    Wanda Media, UM, Effie Worldwide, IBM Greater China Group at 50th Annual Effie Awards Gala in NYC

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Effie Greater China Assembles New Committee to Launch AI Marketing Categories in 2020


The Effie Awards Greater China AI Marketing Committee held its first meeting via video conference on March 5th, 2020, to activate launch of its new AI Marketing Effie categories.
 
The committee includes 14 senior practitioners from well-known brands, agencies, internet platforms and universities around Greater China. The AI Marketing Committee is dedicated to improving the implementation and development of the AI Marketing Effie categories and will help craft the category definitions and classifications, while supporting the promotion of this new selection of categories open to Effie Greater China entrants.

Entry materials for 2020 Effie Awards Greater China will be released in mid-May 2020, and Call for Entry will be open from June through July.  First round judging will begin in August to September. Final judging is in October, and the Gala will be held in mid-December.

The new AI Marketing categories will be announced at the launch of Call for Entry.

For the full list of Committee members and for an update on the 2020 Effie Awards Greater China schedule, click here >
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