Effie Awards Canada is run by the Institute of Canadian Agencies (ICA).
Leading, inspiring & championing the Practice and Practitioners of Marketing Effectiveness and driving recognition of Canada’s most effective work.
Effie Awards Canada Announces 2024 Finalists & Winners
Canada's most effective work was debated and discussed by a talented jury of 180+ marketers from esteemed brands, agencies, and academia across Canada.
Finalist & Winner Announcements:
Finalists: Monday, September 23, 2024
Bronze Winners: Monday, September 30, 2024
Silver Winners: Monday, October 7, 2024
Gold Winners: Tuesday, October 15, 2024
The Grand Effie, Effie Canada Marketer of the Year and Effie Canada Agency of the Year winners will be announced at the Canadian Marketing Effectiveness Summit 2024 on Thursday, October 24th.
See the 2024 Finalists and Winners >
Effie Awards Canada 2024 Call for Entries: Closed
For over 50 years, in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized.
2024 Entry Deadlines:
1st Deadline: February 9, 2024
2nd Deadline: February 23, 2024
3rd Deadline: March 8, 2024
Final Deadline: March 22, 2024
EXTENDED Final Deadline: April 3, 2024
Bonus Deadline: April 12, 2024
Eligibility Period:
September 1, 2022 - December 31, 2023
2024 Entry Materials and the Entry Portal are available here.
New Categories:
2024 Entry Deadlines:
1st Deadline: February 9, 2024
2nd Deadline: February 23, 2024
3rd Deadline: March 8, 2024
Final Deadline: March 22, 2024
EXTENDED Final Deadline: April 3, 2024
Bonus Deadline: April 12, 2024
Eligibility Period:
September 1, 2022 - December 31, 2023
2024 Entry Materials and the Entry Portal are available here.
New Categories:
- Commerce & Shopper: Retail Media
- Digital: Artificial Intelligence (AI)
Updated Categories:
- David vs. Goliath: Traditional (formerly David vs. Goliath)
- David vs. Goliath: Situational (formerly David vs. Goliath)
- Small Budgets (updated budget threshold)
- Digital Commerce (new title, formerly e-Commerce)
- Experiential Commerce Marketing (new title, formerly Experiential Shopper Marketing)
- Media: Data-Driven (new definition)
- Performance Marketing (new definition)
- Finance (formerly Finance & Insurance, updated definition)
- Insurance (formerly Finance & Insurance, updated definition)
- Commerce & Shopper: Data-Driven (see Digital Commerce)
Demystifying the Entry Kit: Tips & Tricks for Entering the 2024 Effie Awards
Have what you think is an award-winning campaign but the category list is giving you nightmares and the entry form seems like a new take on the Two-Door Riddle?
Join us for a deep dive into the 2024 Effie Canada Entry Kit at one of our virtual sessions happening throughout the entry period. We'll share guidance on navigating the Entry Form and Entry Portal along with some tips and tricks on how to craft and enter a winning case. There will be lots of time for Q&A.
Webinar Dates & Times:
- February 1, 2024 | 2:00PM - 3:30PM ET
- February 20, 2024 | 2:00PM – 3:30PM ET
- March 13, 2024 | 2:00PM – 3:30PM ET
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