Honoring the most effective marketing in Canada, Effie Awards Canada is run by our partner, the Institute of Communication Agencies (ICA).


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    Remaining entry deadlines Nov. 19 - Dec. 3 - Enter here >

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    View past Effie winning cases and helpful entry materials here >

Effie Canada announces awards shortlist

Effie Canada, the awards that honours the most effective marketing in the industry, has revealed its shortlist, as it prepares for its first-ever gala award show.

With judging now complete, after a process that involved more than 80 judges from across the Canadian marketing and advertising community, the shortlist includes 52 entries from more than 20 agencies and brands.

Leading the way in the nominations is Ogilvy Canada with six campaigns shortlisted in 12 categories, for clients including American Express, Kimberly-Clark Canada, and Unilever, followed by Cossette Communication, with six shortlisted entries for McDonald’s and SickKids Foundation. Anomaly, john st. and Sid Lee were also shortlisted multiple times.

Effie Canada will announce the Gold, Silver and Bronze winners along with Finalists at its June 6th Gala, which is being held at the Liberty Grand Governor’s Ballroom. Tickets are on sale now.

Effie Canada was launched in 2018/19 to build on the success of The CASSIE Awards in recognizing and celebrating Canada’s most effective brands and agencies. Run by the Institute of Communication Agencies, Effie Canada is part of the wider Effie Worldwide program of awards.

Shortlisted campaigns:

Juicy Fruit - The Real #Goat
Mars Wrigley Confectionary (Canada)
Momentum Worldwide (Canada)
The Canadian Dream
Chevrolet Canada
CIBC Aventura. The Traveller's travel card
Juniper Park\TBWA Communications
No Frills - #HAULERS
Loblaw Companies Ltd.
john st.
Duceppe Repositioning
Publicis Montreal
SickKids VS - All In
SickKids Foundation
SickKids Family Tree
SickKids Foundation
Big Mac x Bacon Collaboration
McDonald's Restaurants of Canada Ltd.

MOTRIN - Tina's Uterus
Johnson & Johnson Inc.

The Paralympic Network
Canadian Paralympic Committee
BBDO Toronto

Abuse Exposed
Assaulted Women's Helpline (AWHL)
Giants & Gentlemen

Sapporo Premium Beer - Return the Favour
Sleeman Breweries
The&Partnership (Canada)
Bring Back Wildhood
Go Rving Canada
June's HIV Positive Eatery - Break Bread Smash Stigma
Casey House
Bensimon Byrne / Narrative / OneMethod

Oh Henry! 4:25
The Hershey Company Canada
Huggies - No Baby Unhugged
Kimberly-Clark Canada
Get More Summer
Sobeys Inc.
Gravity Partners Ltd.

Sugar-Crisp Spout
Post Foods Canada
TESTED for Life in Canada
Canadian Tire
Campbell's Chunky Soup - Behold The Souper You Campaign
Campbell Company of Canada
Campbell Company of Canada
Better Ingredients Brand Platform
Reactine Pollen Alerts Integrated Campaign
Johnson & Johnson Inc.
UM Canada

Shock-Free Data
Camp Jefferson

A&W Beyond Meat Burger Launch

Baby Dove - Beautifully Real Moms
Cobalt Card Launch: You do You
American Express
Lotto 6/49 - Integrated year 3
Sid Lee
Van Houtte, the Van who brings coffee to life.
Van Houtte
Sid Lee
Kleenex - Made for Doers
Kimberly-Clark Canada
U by Kotex - It's Me, It's Not My Period
Kimberly-Clark Canada
I Just Bought a Boat
Mercy Ships Canada
Geometry Global
I've Changed
Tourisme Montréal

Bud Gold Campaign-Let It Shine

President's Choice - Why Don't We Eat Together?
Loblaw Companies Ltd.
john st.

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Effie Canada has added an additional deadline

Effie Canada has added a final date to submit your Ideas that Worked.

After the December 3rd deadline, entry fee will be $1,500 and entrants are able to submit their work up until December 17th. 

Call for Entries Now Open – 2019 Effie Awards Canada

Call for Entries is now open for the 2019 Effie Awards Canada competition.  The Effie Awards Canada recognize the most effective marketing – ideas that work.

Competition eligibility period: September 1, 2017 through August 31, 2018

2019 Entry Deadlines & Fees:
First Deadline: November 5, 2018 ($875)              
Second Deadline: November 19, 2018 ($1,100)
Third Deadline: December 3, 2018 ($1,375) 

​More Information >

Effie Canada Announced

Welcome to the first ever Effie Canada Awards.  We’re incredibly excited to bring this to the Canadian market.

Together with Melanie Dunn, our 2019 Effie Canada Chair (Global CEO, Cossette) and Darrell Hurst, our Director of Effie Canada, I see this as another great move forward for our marketing community as we continue to make a significant mark on the global stage.  

We encourage all entrants to take advantage of Effie Canada's entry guidance:

All Entry Materials:
Questions? Contact

Good luck to all entrants.  Give us your best!

- Scott Knox

Canada's CASSIES Join Global Effie Awards Network to Become Effie Canada

The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada.  The transformation of the CASSIES into Effie Canada is being led by the Institute of Communication Agencies (ICA), the professional business association representing Canada’s communication and advertising agencies, to better put Canadian marketing effectiveness on the global stage.

Read the full press release (English) >
Read the full press release (French) >
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