The 28th annual Effie Awards Chile ceremony was held on October 23rd in Santiago.
 
The Grand Effie was awarded to Polla Chilena de Beneficencia and Young & Rubicam Chile for their “You are already a millionaire” campaign. In addition, a total of 42 Gold, Silver, and Bronze trophies were awarded in 23 categories.
 
The trophies were delivered by Traci Alford, President & CEO of Effie Worldwide, and Fernando Mora, Executive President of the Chilean Association of Advertisers.
 
The title of Advertiser of the Year was awarded to Santander, and Young & Rubicam Chile was named Agency of the Year.
 
View the full winner list here.