Run in collaboration with the World Economic Forum, the Positive Change Effies reward and celebrate the brands and non-profits that are promoting the greater good through marketing communications. The program has two tracks: Environmental and Social Good.
2018 Positive Change Effies Launch in North America
The Positive Change Effies, run in collaboration with the World Economic Forum, has launched the 2018 competition in North America. All marketing efforts that ran in the US or Canada between September 1, 2016 and August 31, 2017 are eligible to enter this year's program. Learn more and enter now >
The APAC Effies will launch Call for Entries for its 2018 program, including Positive Change, in October 2017. More information >
The Euro Effies will award all winners, including winners of the 2017 Positive Change Effies in Europe, at its annual gala on October 17, 2017. The 2018 Euro Effie competition will launch in January 2018. More information >
Positive Change Effie Category Definitions
Positive Change - Environmental:
• Brands: Recognizing brands with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating environmentally-conscious messaging into their marketing communications.
• Non-Profit: Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and services, and/or measurably drove positive impact for its cause by incorporating environmentally-conscious messaging into their marketing communications.
Positive Change - Social Good (Fomerly GoodWorks in North America):
• Brands: Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (health, education, community, family, etc) and successfully related that cause back to the company's overall brand strategy, resulting in positive business and social impact.
• Non-Profit: Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and proven results in support of the cause.
Sustainability in the context of the Positive Change Effie Award is as defined by the Brundtland Commission:
“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
World Commission on Environment and Development (WCED). Our common future. Oxford University Press, 1987, p. 43.
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